The possibilities for gamification on Instagram
Posted: Sat Dec 21, 2024 4:56 am
With the rise of Stories, are also growing. The tap and hold function in particular offers space for various funny applications. People tend to click on everything, so it is up to you as a marketer to play on that smartly. For example, put the timing of your fans to the test, like the Marriott Hotel did with the NFL game below.
Bacardi
The taps to browse through Stories have also been used by many different brands to connect game elements. For example, Bacardi turned its Story into a real DJ panel, where the use of only 2 taps was sufficient. In essence, these types of Stories are not much more than the old-fashioned arcade games, where players only have 2 buttons at their disposal. The trick is to simplify your Stories so that you only need 1 or 2 taps.
Facebook Canvas
Anyone who wants to create a more extensive Story would do well to investigate the possibilities of Facebook's canvas ads . This form of advertising offers you the opportunity to build a real storyline around your 'game'. For example, as a company you can present a case to potential applicants via a canvas ad, in which various questions have to be answered and choices have to be made. Or you can make the presentation of a new product just that little bit more spectacular, like Starbucks did last year.
Twitter
Finally, there are a number of ways to apply gamification to Twitter. With its focus on current events, trends and rapid communication, this platform offers excellent opportunities for real-time gamification. Brands can, for example, use contact with followers as part of the 'game', as Audi successfully did with the launch of the A3.
Audi
The car brand had a large truck drive japan telegram data through South Africa, which was navigated by the tweets of South African Twitter users. The truck would eventually end up in the place where the most tweets came from, where 3 winners then got the chance to exchange their own car for a brand new A3.
The result was a flood of tweets (over 50,000), a 68 percent increase in followers on the channel and a tripling of website traffic. Moreover, it is a textbook example of a successful campaign that combines off- and online.
For marketers, it is worth building on this. For example, you can think of campaigns where influencers of your brand respond to hashtags, mentions or reactions from followers. By letting the crowd buzz influence the game, the activity of fans on social media channels is stimulated.
Bacardi
The taps to browse through Stories have also been used by many different brands to connect game elements. For example, Bacardi turned its Story into a real DJ panel, where the use of only 2 taps was sufficient. In essence, these types of Stories are not much more than the old-fashioned arcade games, where players only have 2 buttons at their disposal. The trick is to simplify your Stories so that you only need 1 or 2 taps.
Facebook Canvas
Anyone who wants to create a more extensive Story would do well to investigate the possibilities of Facebook's canvas ads . This form of advertising offers you the opportunity to build a real storyline around your 'game'. For example, as a company you can present a case to potential applicants via a canvas ad, in which various questions have to be answered and choices have to be made. Or you can make the presentation of a new product just that little bit more spectacular, like Starbucks did last year.
Finally, there are a number of ways to apply gamification to Twitter. With its focus on current events, trends and rapid communication, this platform offers excellent opportunities for real-time gamification. Brands can, for example, use contact with followers as part of the 'game', as Audi successfully did with the launch of the A3.
Audi
The car brand had a large truck drive japan telegram data through South Africa, which was navigated by the tweets of South African Twitter users. The truck would eventually end up in the place where the most tweets came from, where 3 winners then got the chance to exchange their own car for a brand new A3.
The result was a flood of tweets (over 50,000), a 68 percent increase in followers on the channel and a tripling of website traffic. Moreover, it is a textbook example of a successful campaign that combines off- and online.
For marketers, it is worth building on this. For example, you can think of campaigns where influencers of your brand respond to hashtags, mentions or reactions from followers. By letting the crowd buzz influence the game, the activity of fans on social media channels is stimulated.