The final third comprises the products and services

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Personal Computing created to improve users’ experience. The main example is, of course, Windows, with the licenses in devices. Other solutions include Xbox games and consoles, advertising in Bing (the search engine), and sales of devices and PCs. Risks in Microsoft business model Competition: Microsoft faces some strong competitors, with a great variety of business models. Some of them provide users with free apps and/or content and make money from advertising.


Others distribute open-source software at little or no cost, and these azerbaijan whatsapp number database products are very similar to Microsoft’s; Cloud computing: Microsoft has to afford high costs in building and maintaining the whole infrastructure to support its cloud computing services, and seeks a sufficient market share in order to achieve a profitable scale. All of that against brands like Amazon and Google. Microsoft’s Business Model Canvas Let’s take a look at the Microsoft Business Model Canvas below: Microsoft Business Model Canvas DOWNLOAD HIGH-RESOLUTION PDF OF THE MICROSOFT BUSINESS MODEL CANVAS Microsoft’s Customer Segments Microsoft’s customer segments consist of: Commercial and corporate clients: Server management, IT support, and consulting services, for example, besides the regular tools and solutions, such as cloud computing, Office, and Skype; General customers: All the common solutions (Office, Outlook, Skype, cloud, etc.


) and mobile phone and video game platforms; Advertising agencies and big brands: Ads at MSN portal and Bing search engine. Server developers: a suite of development tools. Microsoft’s Value Propositions Microsoft’s value propositions consist of: A reliable market leader that provides software solutions, many of them for free; Compatible apps and software on many platforms, from phones to computers; A trusted source of expertise for consulting and a large user base for advertisers.