SEO Optimization Guide 2022: Tips to position your website
Posted: Sat Dec 28, 2024 4:20 am
At the end of the year, it's time to look back to reflect, but also to look to the future and start working to improve strategies. That's why, from Posicionamiento Web Salamanca, we bring you this SEO optimization guide for 2022 , with some of the best tricks to position your website . Keep reading and start putting them into practice.
Google algorithm changes
Google makes hundreds of updates to its algorithm every year, in fact they make some modification every day with the goal of offering better results to search engine users. The vast majority of these are not noticeable.
There are some updates that are more noticeable than others. Some are confirmed by Google and others, although they are detected by SEO experts, are never confirmed by the company. And there are even changes that are announced ahead of time so that people can prepare.
Google's main goal when updating its algorithms is to offer better results to users who use the search engine.
Google does not have a single algorithm, but several that combine with its factors to analyze the sites and organize them in the SERPs, depending on the search that the person makes.
Algorithm Updates in 2021
We will mention the most important Google algorithm updates so far in 2021 , those that were confirmed by the search engine or very relevant, these are:
Featured snippets update: Google uses artificial intelligence to start indexing not just pages, but paragraphs and sentences from those pages. This means that only parts of a page can appear in featured snippets.
Image source: https://www.blog.google/products/search/search-on/
Product Reviews Update: Google announced an update to reward product descriptions over spam and affiliate reviews, initially only affecting English-language sites.
June 2021 Core Algorithm Update: Google announced two core updates that month, June and July.
Page Experience Update: After delays due to the pandemic, Google launched its update where Core Web Vitals became part of the algorithm.
Mobile-first indexing update: Being mobile-friendly has been a ranking factor since 2015. But in 2021, it finally became a determining factor for new and old websites.
MUM (Multitask Unified Model) update: involves the use of artificial intelligence to understand and generalize language. It understands information in texts and images. The goal is to give simple answers or complex questions.
Spam update: This was done in two parts. Google did not give many details about it, but indicated that it was part of its fight against spam.
Title update: This algorithm change means that Google has a new system for selecting the titles that appear on the results page. Titles can be generated from h1, h2, images and anchor text.
SEO Optimization Guide 2022
You already know that Google changes its algorithm quite bulgaria telegram data regularly. Some updates are more important than others, so it's key to keep up with what's happening in the SEO world. For example, last year the big change was the Medical Update, while this year there's a lot of talk about the Bert Update.
Let's find out what the SEO trends are for 2022:
Optimize for voice searches
The numbers show that this format is becoming more and more relevant. Information from Comscore indicates that 50% of searches in 2020 were by voice. In addition, more and more homes have devices with assistants such as Google Home or Alexa.
While the data reported by Dialogtech says that:
Global shipments of smart speakers by Amazon and Google grew by nearly 200% in the third quarter of 2018.
Sales of these smart speakers will exceed $30 billion by 2024 globally.
It is expected that by 2022, 50% of homes will have one of these devices.
In 2020, 30% of web browsing was done without a screen. This changes how people interact with brands.
Voice searches are about 25 words long.
51% of shoppers use voice search to research products.
Google algorithm changes
Google makes hundreds of updates to its algorithm every year, in fact they make some modification every day with the goal of offering better results to search engine users. The vast majority of these are not noticeable.
There are some updates that are more noticeable than others. Some are confirmed by Google and others, although they are detected by SEO experts, are never confirmed by the company. And there are even changes that are announced ahead of time so that people can prepare.
Google's main goal when updating its algorithms is to offer better results to users who use the search engine.
Google does not have a single algorithm, but several that combine with its factors to analyze the sites and organize them in the SERPs, depending on the search that the person makes.
Algorithm Updates in 2021
We will mention the most important Google algorithm updates so far in 2021 , those that were confirmed by the search engine or very relevant, these are:
Featured snippets update: Google uses artificial intelligence to start indexing not just pages, but paragraphs and sentences from those pages. This means that only parts of a page can appear in featured snippets.
Image source: https://www.blog.google/products/search/search-on/
Product Reviews Update: Google announced an update to reward product descriptions over spam and affiliate reviews, initially only affecting English-language sites.
June 2021 Core Algorithm Update: Google announced two core updates that month, June and July.
Page Experience Update: After delays due to the pandemic, Google launched its update where Core Web Vitals became part of the algorithm.
Mobile-first indexing update: Being mobile-friendly has been a ranking factor since 2015. But in 2021, it finally became a determining factor for new and old websites.
MUM (Multitask Unified Model) update: involves the use of artificial intelligence to understand and generalize language. It understands information in texts and images. The goal is to give simple answers or complex questions.
Spam update: This was done in two parts. Google did not give many details about it, but indicated that it was part of its fight against spam.
Title update: This algorithm change means that Google has a new system for selecting the titles that appear on the results page. Titles can be generated from h1, h2, images and anchor text.
SEO Optimization Guide 2022
You already know that Google changes its algorithm quite bulgaria telegram data regularly. Some updates are more important than others, so it's key to keep up with what's happening in the SEO world. For example, last year the big change was the Medical Update, while this year there's a lot of talk about the Bert Update.
Let's find out what the SEO trends are for 2022:
Optimize for voice searches
The numbers show that this format is becoming more and more relevant. Information from Comscore indicates that 50% of searches in 2020 were by voice. In addition, more and more homes have devices with assistants such as Google Home or Alexa.
While the data reported by Dialogtech says that:
Global shipments of smart speakers by Amazon and Google grew by nearly 200% in the third quarter of 2018.
Sales of these smart speakers will exceed $30 billion by 2024 globally.
It is expected that by 2022, 50% of homes will have one of these devices.
In 2020, 30% of web browsing was done without a screen. This changes how people interact with brands.
Voice searches are about 25 words long.
51% of shoppers use voice search to research products.