How to control your online reputation?

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E -reputation corresponds to everything that appears about your brand or sign on the web. This can be practical information, customer reviews, your website or even your social networks. It is very important to develop your turnover and your web to store. Indeed, more than 25% of the market value of a company is directly attributable to its reputation 1 .

Digital reputation management has different facets such as presence management, customer review management or even social media management. Let's discover together how to norway phone number library master the different aspects of your online reputation .


1. Develop your online reputation with presence management
2. Control your e-reputation thanks to customer reviews
3. Create communities on social networks to control your digital reputation
Conclusion


online reputation presence management

1. Develop your online reputation with presence management
Building a digital reputation starts with being visible. In fact, 65% of people consider online search to be the most trusted source of information about people and businesses 2 .

Today, it is difficult to trust a brand that does not have an online presence. This is why you need to work on your presence management to be visible in search engines, on GPS navigation systems (Google Maps, Appel Plan, etc.), on social networks or even in local online directories. The idea is to easily meet Internet users while they are browsing.

To develop your online reputation , we advise you to create for each of your points of sale:

Google My Business listings
Local pages on social networks
Pages on local online directories
A store locator on your website
Google My Business online reputationlocal facebook page online reputation

Example of a local Facebook page and Google My Business listing

Take care to complete each of these establishment files with all possible information such as address, name, services, categories, descriptions, etc. The more complete they are, the better your online visibility will be !

By working on your presence management for each of your points of sale, you control your local online reputation !


e reputation customer reviews

2. Control your e-reputation thanks to customer reviews
Did you know that 88% of consumers look for online reviews before choosing a local service 3 ? Customer reviews represent an important part of a brand or business’s online reputation . They are even more important when the consumer is still a prospect and has not had any contact with your business.

Consumers trust each other and give credibility to the opinions of other customers. In fact, 90% of consumers are influenced by positive online reviews before making a purchase 4 .

To master your online reputation through customer reviews, it is necessary to implement a customer review management strategy that includes collection and responses.

Note that you should not focus only on Google customer reviews because since the DMA (Digital Market Act) reviews from other platforms are also displayed on Google My Business listings. We advise you to identify the relevant platforms according to your sector of activity and integrate them into your customer review management.

Google My Business customer reviews online reputation

Customer reviews from multiple platforms on Google My Business


3. Create communities on social networks to control your digital reputation
Another aspect of e-reputation obviously concerns social networks. Indeed, these are places for exchanging comments on all subjects including your brand and your products.

Social media is difficult to master, it is volatile and consumers easily vent their discontent there.

To control, or at least frame, your online reputation , you need to create communities of followers. To do this, we advise you to offer attractive content, humanize your local brands and focus on personalized local communication at points of sale. Thanks to this, you create proximity with your consumers.

By retaining followers, they become your ambassadors and will defend your establishments against haters. For example, if a hater or a disgruntled consumer writes: " This brand really sucks, I was refused access 2 minutes before closing time ", a follower from your community could respond on their own " at the same time it's disrespectful to show up at the last minute when the store already closes at 9 p.m. The salespeople have families too. "

By building communities on social media, you can more easily control your online reputation without having to answer for it yourself.