What are the negative consequences

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To fulfill this step, you may ask yourself: What functional tasks is my customer trying to perform? (day-by-day tasks, problems at work, etc.) What social tasks is my customer trying to accomplish? (get a promotion, gain status, have a network, etc.) What emotional tasks is my customer trying to complete? (get in shape, feel good, feel motivated, etc.). What basic needs do they need/want to have satisfied? (communication, sex, hygiene, etc.). Pains Value Proposition Canvas Pains This one encompasses everything that annoys your customer while they are performing their jobs-to-be-done, such as negative experiences and emotions, challenges, risks involved, financial costs, mistakes, consequences, etc.


Remember to classify each pain as severe or light and benin whatsapp number database note how often it takes place. To complete this step, you can ask some questions: What is expensive for my customer? (regarding time, cost, effort, etc.) What makes my customer feel bad? (frustrations, disappointments, failures, physical pain, etc.) What are the main difficulties and challenges that my customer faces? (physical, intellectual, or emotional limitations to do something, resistance, understanding specific situations, etc.) How are current solutions leaving to be desired for my customer? (bad performance, much effort, lack of functionality, defects, etc.


for my customer? (losses of power, status, money, time, trust, etc.) What risks is my customer afraid of? (financial, social, technical, etc.) What is keeping my customer awake at night? (concerns, challenges, debts, bad health, etc.) What are the most common mistakes my customer makes? (creating expectations, misunderstandings, errors in use, etc.) What is preventing my customer from adopting solutions? (investment, learning curve, resistance to changes, etc.) Gains Value Proposition Canvas Gains They are all the benefits your customer expects or wishes — or even something that would surprise them positively —, whether functional, emotional, social, or financial.