Personal services: 4 tips to improve your local SEO
Posted: Sat Dec 28, 2024 6:09 am
Local SEO helps you develop your online visibility and rank well in search engines. Did you know that looking online is the first reflex of 97% of consumers looking for a local business 1 ? And that 62% of consumers immediately reject a brand that they cannot find online 2 ? Having good local visibility is therefore crucial for business.
The personal services sector is no exception to the rule. For example, the query "housekeepers" is searched 27,100 times per month, "babysitting" 60,500 times and "care assistant" 27,100 times 3 . To honduras mobile phone number list hope to appear in the results of these searches when they are carried out in your catchment area, it is essential to optimize your local SEO . Discover our advice below!
1. Create business pages to improve your local SEO
2. Post on social media to increase your local visibility
3. Improve your customer review management to establish your e-reputation
4. Optimize your website’s local SEO
Conclusion
google my business pages local SEO personal service
1. Create business pages to improve your local SEO
36% of local SEO depends on your Google Business Profiles 4 pages . That says it all. To avoid losing a third of your local visibility, you need to create Google listings for each of your personal service agencies.
Note that 85% of Internet users have already searched for local businesses on search engines 5. Having up-to-date and efficient Google My Business listings allows your service agencies to meet this need.
google my business ehpad personal service profile
Example of a Google My Business listing
To make your Google Business Profile optimized for local SEO, complete all of these elements:
Name of your company. Attention following the new Google rules the title must be only your company name
Usual opening hours , they must be indicated on all your files, and your exceptional hours updated as necessary
Location , so that Internet users can easily find the establishments in your network
Description including your local SEO keywords
A main category , which should describe the activity of your network. Note that this category must always be the same for all your establishments
Secondary categories , you can choose up to 9 to highlight your services and specificities such as "home help service agency", "home childcare service", "cleaning service", "home help", etc.
Your attributes , they depend on your main category and correspond to accessibility, security...
Website , ideally redirect to the most relevant page of each point of sale such as the store locator
Phone number
Google posts to communicate about your news
Photos of your logo, speakers, storefronts, etc. So that your customers can quickly identify you
Let's take the example of Marie who is looking for a meal delivery company for her grandmother living in Rennes. Instinctively, she will type "meal delivery Rennes" and consult the Google listings of nearby businesses. If your Google My Business listing is existing and optimized, it will appear in Marie's searches!
social networks local referencing personal service
2. Post on social media to increase your local visibility
You may be learning this, but social networks also generate a lot of searches for local businesses. Particularly among the younger generations. You must therefore be present to optimize the local SEO of your personal service agencies .
To do this, we recommend that you create local pages on all the social networks on which your prospects are located. This way, you reach targets that are different and complementary to your Google Business Profiles pages .
In addition to local pages, you can integrate local groups and forums to meet your local customers. Choose Facebook groups for locals in a city like the example below.
Facebook group city personal service
Example of a Facebook group bringing together the inhabitants of a city
Let's imagine a young couple looking for a babysitter. If they are Generation Z, they will probably search on social networks and then on Google. They can also post a message in the Facebook group "Vivre à Rennes" to see if anyone knows a home childcare agency nearby.
customer reviews local SEO personal service
3. Improve your customer review management to establish your e-reputation
Customer reviews also fuel your local visibility as they represent 16% of your ranking in Google 6 .
It is therefore important to start by setting up a strategy for collecting customer reviews. To do this, systematize the sending of emails or SMS after each service to a customer. The more reviews you collect, the more visible you are on Google .
Next, you need to manage the responses to these customer reviews. We advise you to take the time to respond to everyone, whether the comments are positive or negative. And this for each of your personal service agencies .
example customer review personal service
Example of a customer review
We draw your attention to negative customer reviews . Did you know that negative comments can increase your conversion rate by up to 85% 7 ? In fact, 95% of users consider a company page without a negative review to be suspicious 8 . Negative customer reviews therefore strengthen your credibility and encourage prospects to contact your agencies.
Let’s say you’re a cleaning service agency . Positive customer reviews will reassure prospects who leave their home in your care during their work day. Negative comments will convince them that you’re a real business that takes into account the feedback of these customers. And the number of your customer reviews will improve the local SEO of your Google listing .
Obviously this strategy works if you manage your negative customer reviews effectively. That is to say with kindness and consideration of complaints. For example, if a customer complains about the cleaning service, you should tell them that you are sorry and that one of your managers will come and meet them to see what improvements can be made.
Managing customer reviews therefore allows you to strengthen the local SEO of your personal service agencies as well as your e-reputation !
Local SEO website personal service
4. Optimize your website’s local SEO
Finally, to improve your local visibility you need to optimize your website. We advise you to regularly include your local SEO keywords , such as "home help agency Rennes", "personal service Nantes", "childcare Toulouse", etc.
Remember to regularly track the performance of your long tail keywords as some may operate by seasonality. You can see the number of monthly searches on the Google Keyword Planner tool and the trends on Google Trends.
google trends tracking keywords personal service
Tracking keyword trends on Google Trends
Your website should also contain local pages for each of your home service agencies with a store locator. If you have a network of cleaning service companies , identify each local agency on your website.
store locator personal service agencies
Page Store locator "Find an agency" on the Babychou Services website
Also consider creating a responsive site because 61% of consumers are more likely to contact a local business that has a site optimized for mobile search 9 .
Finally, offer quality content on your website. Don't forget that your local SEO will bring traffic to your website but that it is the content that will convince and encourage the conversion of prospects. So think about promoting your personal services, your know-how, your speakers and of course the central place of humans in your professions!
Conclusion
Improving the local SEO of personal service agencies involves various complementary actions. You must start by creating Google establishment sheets for each agency in order to develop your online presence . Social networks are also an important vector and it is necessary to create local pages and integrate local groups and forums. Then, you must manage your customer reviews to strengthen your credibility and fuel your local SEO. Finally, your website must be SEO friendly in order to have an optimal conversion rate.
Managing your local SEO can be time-consuming for a network of brands with many agencies. To save time and improve your performance, you can rely on a local marketing platform like Digitaleo. This tool helps you manage your presence management (on Google, social networks and local directories) and manage your customer reviews.
The personal services sector is no exception to the rule. For example, the query "housekeepers" is searched 27,100 times per month, "babysitting" 60,500 times and "care assistant" 27,100 times 3 . To honduras mobile phone number list hope to appear in the results of these searches when they are carried out in your catchment area, it is essential to optimize your local SEO . Discover our advice below!
1. Create business pages to improve your local SEO
2. Post on social media to increase your local visibility
3. Improve your customer review management to establish your e-reputation
4. Optimize your website’s local SEO
Conclusion
google my business pages local SEO personal service
1. Create business pages to improve your local SEO
36% of local SEO depends on your Google Business Profiles 4 pages . That says it all. To avoid losing a third of your local visibility, you need to create Google listings for each of your personal service agencies.
Note that 85% of Internet users have already searched for local businesses on search engines 5. Having up-to-date and efficient Google My Business listings allows your service agencies to meet this need.
google my business ehpad personal service profile
Example of a Google My Business listing
To make your Google Business Profile optimized for local SEO, complete all of these elements:
Name of your company. Attention following the new Google rules the title must be only your company name
Usual opening hours , they must be indicated on all your files, and your exceptional hours updated as necessary
Location , so that Internet users can easily find the establishments in your network
Description including your local SEO keywords
A main category , which should describe the activity of your network. Note that this category must always be the same for all your establishments
Secondary categories , you can choose up to 9 to highlight your services and specificities such as "home help service agency", "home childcare service", "cleaning service", "home help", etc.
Your attributes , they depend on your main category and correspond to accessibility, security...
Website , ideally redirect to the most relevant page of each point of sale such as the store locator
Phone number
Google posts to communicate about your news
Photos of your logo, speakers, storefronts, etc. So that your customers can quickly identify you
Let's take the example of Marie who is looking for a meal delivery company for her grandmother living in Rennes. Instinctively, she will type "meal delivery Rennes" and consult the Google listings of nearby businesses. If your Google My Business listing is existing and optimized, it will appear in Marie's searches!
social networks local referencing personal service
2. Post on social media to increase your local visibility
You may be learning this, but social networks also generate a lot of searches for local businesses. Particularly among the younger generations. You must therefore be present to optimize the local SEO of your personal service agencies .
To do this, we recommend that you create local pages on all the social networks on which your prospects are located. This way, you reach targets that are different and complementary to your Google Business Profiles pages .
In addition to local pages, you can integrate local groups and forums to meet your local customers. Choose Facebook groups for locals in a city like the example below.
Facebook group city personal service
Example of a Facebook group bringing together the inhabitants of a city
Let's imagine a young couple looking for a babysitter. If they are Generation Z, they will probably search on social networks and then on Google. They can also post a message in the Facebook group "Vivre à Rennes" to see if anyone knows a home childcare agency nearby.
customer reviews local SEO personal service
3. Improve your customer review management to establish your e-reputation
Customer reviews also fuel your local visibility as they represent 16% of your ranking in Google 6 .
It is therefore important to start by setting up a strategy for collecting customer reviews. To do this, systematize the sending of emails or SMS after each service to a customer. The more reviews you collect, the more visible you are on Google .
Next, you need to manage the responses to these customer reviews. We advise you to take the time to respond to everyone, whether the comments are positive or negative. And this for each of your personal service agencies .
example customer review personal service
Example of a customer review
We draw your attention to negative customer reviews . Did you know that negative comments can increase your conversion rate by up to 85% 7 ? In fact, 95% of users consider a company page without a negative review to be suspicious 8 . Negative customer reviews therefore strengthen your credibility and encourage prospects to contact your agencies.
Let’s say you’re a cleaning service agency . Positive customer reviews will reassure prospects who leave their home in your care during their work day. Negative comments will convince them that you’re a real business that takes into account the feedback of these customers. And the number of your customer reviews will improve the local SEO of your Google listing .
Obviously this strategy works if you manage your negative customer reviews effectively. That is to say with kindness and consideration of complaints. For example, if a customer complains about the cleaning service, you should tell them that you are sorry and that one of your managers will come and meet them to see what improvements can be made.
Managing customer reviews therefore allows you to strengthen the local SEO of your personal service agencies as well as your e-reputation !
Local SEO website personal service
4. Optimize your website’s local SEO
Finally, to improve your local visibility you need to optimize your website. We advise you to regularly include your local SEO keywords , such as "home help agency Rennes", "personal service Nantes", "childcare Toulouse", etc.
Remember to regularly track the performance of your long tail keywords as some may operate by seasonality. You can see the number of monthly searches on the Google Keyword Planner tool and the trends on Google Trends.
google trends tracking keywords personal service
Tracking keyword trends on Google Trends
Your website should also contain local pages for each of your home service agencies with a store locator. If you have a network of cleaning service companies , identify each local agency on your website.
store locator personal service agencies
Page Store locator "Find an agency" on the Babychou Services website
Also consider creating a responsive site because 61% of consumers are more likely to contact a local business that has a site optimized for mobile search 9 .
Finally, offer quality content on your website. Don't forget that your local SEO will bring traffic to your website but that it is the content that will convince and encourage the conversion of prospects. So think about promoting your personal services, your know-how, your speakers and of course the central place of humans in your professions!
Conclusion
Improving the local SEO of personal service agencies involves various complementary actions. You must start by creating Google establishment sheets for each agency in order to develop your online presence . Social networks are also an important vector and it is necessary to create local pages and integrate local groups and forums. Then, you must manage your customer reviews to strengthen your credibility and fuel your local SEO. Finally, your website must be SEO friendly in order to have an optimal conversion rate.
Managing your local SEO can be time-consuming for a network of brands with many agencies. To save time and improve your performance, you can rely on a local marketing platform like Digitaleo. This tool helps you manage your presence management (on Google, social networks and local directories) and manage your customer reviews.