How to improve the deliverability of marketing emails?
Posted: Sat Dec 28, 2024 6:22 am
Your business operates in a competitive environment . Your competitors use the same channels as you, target the same customers... You are in a real race for attention : if you manage to win on this ground, you have already come 80% of the way.
The first challenge of your digital communication strategy is therefore to reach your customers. This is where the concept of deliverability of marketing emails comes into play.
It means that your messages arrive safely in the inboxes of your prospects and customers.
1 deliverability
In a context where every click counts, understanding and improving the deliverability of your emails is essential . Your email strategy is not just about sending newsletters: it also relies on your ability to ensure that emails reach the right recipients and capture their attention.
By doing so, you open the door to higher engagement rates, increased conversions iran telegram and by extension, a dominant presence in your market .
The fundamentals of email deliverability
Email deliverability depends on technical and behavioral factors .
On the technical side, this includes aspects such as the robustness of your sending infrastructure and the reputation of your domain. These elements are easily optimizable and their improvement has a direct impact on the deliverability of your emails. If you have identified technical areas to work on, the easiest thing to do is to contact an emailing agency . Their technical experts will be able to support you.
Behavioral factors are more complex to understand, but their influence is just as crucial. Positive interactions such as a high open rate or the number of clicks are quality indicators for email service providers.
They signal that the content is desired and relevant , which can improve your reputation and therefore email deliverability. Conversely, high spam reports or unsubscribe rates can penalize your marketing efforts and investments.
This is why it is essential to follow some best practices to improve the deliverability of your emails.
1. Maintain your email contact list
Maintaining your contact list is essential background work to maintain optimal deliverability of your emails.
improve email deliverability
Clean your email list regularly
It is important to regularly clean your contact list to remove incorrect or inactive addresses. This helps reduce bounce rates and, by extension, improve overall engagement rates.
Effective cleaning requires analyzing statistics from your previous marketing sends to identify subscribers who are not opening or clicking on your emails. You can then decide to remove them or segment them into a separate list if you are looking for re-engagement.
A clean email list means a better reputation with email service providers: it increases your chances of getting past spam filters.
The first challenge of your digital communication strategy is therefore to reach your customers. This is where the concept of deliverability of marketing emails comes into play.
It means that your messages arrive safely in the inboxes of your prospects and customers.
1 deliverability
In a context where every click counts, understanding and improving the deliverability of your emails is essential . Your email strategy is not just about sending newsletters: it also relies on your ability to ensure that emails reach the right recipients and capture their attention.
By doing so, you open the door to higher engagement rates, increased conversions iran telegram and by extension, a dominant presence in your market .
The fundamentals of email deliverability
Email deliverability depends on technical and behavioral factors .
On the technical side, this includes aspects such as the robustness of your sending infrastructure and the reputation of your domain. These elements are easily optimizable and their improvement has a direct impact on the deliverability of your emails. If you have identified technical areas to work on, the easiest thing to do is to contact an emailing agency . Their technical experts will be able to support you.
Behavioral factors are more complex to understand, but their influence is just as crucial. Positive interactions such as a high open rate or the number of clicks are quality indicators for email service providers.
They signal that the content is desired and relevant , which can improve your reputation and therefore email deliverability. Conversely, high spam reports or unsubscribe rates can penalize your marketing efforts and investments.
This is why it is essential to follow some best practices to improve the deliverability of your emails.
1. Maintain your email contact list
Maintaining your contact list is essential background work to maintain optimal deliverability of your emails.
improve email deliverability
Clean your email list regularly
It is important to regularly clean your contact list to remove incorrect or inactive addresses. This helps reduce bounce rates and, by extension, improve overall engagement rates.
Effective cleaning requires analyzing statistics from your previous marketing sends to identify subscribers who are not opening or clicking on your emails. You can then decide to remove them or segment them into a separate list if you are looking for re-engagement.
A clean email list means a better reputation with email service providers: it increases your chances of getting past spam filters.