How to do SEO on Shopify?

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If you want to sell online , you need to ensure the visibility of your e-commerce site. Among the digital levers at your disposal, there is a super-powerful one, which requires little financial investment: natural referencing optimization or SEO (" Search Engine Optimization ").

SEO is about improving the technical aspects, content and popularity of your website to convince a search engine like Google to give you the most visibility possible .

75% of Internet users who search online are satisfied with the first page israel telegram of results, 30% with the first suggested link. Therefore, the higher you are placed in the results, the more traffic you capture through search engines.

If you run a Shopify store, the e-commerce platform has all the solutions you need to help you be visible on Google. As a Shopify expert in Reunion , we give you all our advice for doing SEO on Shopify (and especially for doing it well!).

Summary :
Why optimize your Shopify store's SEO?
The 3 Pillars of SEO on Shopify
Technical SEO for your Shopify store
SEO Content on Shopify
The popularity of your Shopify site
Shopify SEO: The Basics
Buy a custom domain name
Ensure intuitive navigation on your Shopify store
Add links between your categories and product sheets
Selecting the right keywords for your e-commerce site
Complete the Title and Meta description tags of web pages
Optimizing your images for the web
Check image size
Add Alt Tags to Images
Think “mobile-first”
Add a blog to your Shopify store
Configure Google Search Console and Google Analytics
Google Search Console
Google Analytics
Doing SEO on Shopify
Before we begin, do you speak SEO?

If you are taking your first steps in SEO optimization, we invite you to download our free SEO glossary to know and understand all its key concepts.

Why optimize your Shopify store's SEO?
If you want to sustain your online business , with a minimum of financial investment, SEO optimization is your best ally. With the right SEO strategy, the results are sustainable and profitable.

When you create your Shopify store, you lay the foundation stone for your business. Now, you will have to redouble your efforts to get noticed by your target customers and stand out from your competitors. In e-commerce, competition is intense, even in geographically restricted markets like Reunion Island.

That's why it's essential to maximize your visibility from the moment you launch your business. Appearing first on Google takes time, but once you're established, it's hard to dislodge you.

Think of SEO as a marathon: it pays off in the long term . It therefore requires a long-term effort, unlike other levers such as advertising on search engines (Google Ads) or on social networks (Social Ads). But, SEO is also more financially advantageous since it does not require any advertising budget. Even if you use an SEO agency or professional web editors, the investment remains profitable.

In summary, doing SEO on Shopify allows you to:

Generate traffic to your online store: a third of web traffic comes from the first page of Google. The top remains the first position which captures 30% of the page's clicks. This is a real opportunity to generate qualified traffic to your Shopify store, and this, sustainably.

Control your marketing budget: As competition intensifies, advertising tools based on bidding strategies are more difficult to implement over time. In addition, even if they guarantee effective results, these stop as soon as you stop bidding.

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The 3 Pillars of SEO on Shopify
SEO for your Shopify store (or any other platform) is based on three pillars:

The technique,

The content,

Popularity.

Technical SEO for your Shopify store
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Technical SEO encompasses all aspects related to the structure of your site: HTML coding, tree structure,