How to build your e-reputation on Google?
Posted: Sat Dec 28, 2024 7:11 am
The good reputation of a brand or a sign is a key factor in developing its turnover and attracting customers to points of sale .
But what is Google e-reputation ? It is simply the image of your brand that is sent back by the web , especially by Google (92% of market share in France 1 ).
Online reputation is very important for your web-to-store : 72% of consumers who perform a local search online, then visit a store within 5 miles of their location 2 .
Local SEO, customer reviews, social networks… discover buy dominican republic cell phone number list how to build your e-reputation and shape a successful digital image !
1. Invest in local SEO to make your establishments visible
2. Respond to all customer reviews to improve your online reputation
3. Invest in social networks to anchor your Google e-reputation
Conclusion
local SEO image build Google e-reputation
1. Invest in local SEO to make your establishments visible
Local SEO , also known as local natural referencing , groups together techniques that make your establishments visible in local Internet searches.
Use geolocated long tail keywords
60% of users click on one of the first 3 results displayed 3 , so it is crucial to be well positioned to improve the visibility of your establishments and generate traffic there .
Local SEO starts with geolocated long tail keywords . You need to provide local geographic data to the prospect's search. For example, " shoe store in Rennes ". And as proof, searches of the type "open now nearby" jumped by more than 400% worldwide in 2021 according to Google 4 .
Be well referenced on Google Maps and Google my business
Local SEO also involves Google Maps and your Google My Business listings (recently renamed Google Business Profile ).
Be aware that 86% of people search for a business location on Google Maps 5 .
Let's take our prospect who is looking for shoes. The first results in his query will be the Google Maps map and the Google my business files . And if he searches on his geolocated mobile, he will see more precisely the points of sale closest to him !
google shoes search results - local SEO
Google search results for
“Shoe store Rennes”
The customer will then consult your Google my business profile to find the information they need (address, opening hours, etc.). The Google profiles of each of your establishments must therefore be updated regularly.
This may seem tedious, but rest assured, presence management solutions exist to make your life easier! Thanks to a local digital marketing platform, you can multi-distribute updates on different channels (establishment files, Google Maps, Apple Maps, Waze, Facebook, etc.).
To build your e-reputation on Google , you must first be visible. Because a good reputation is useless if no one sees it!
stars customer reviews online reputation
2. Respond to all customer reviews to improve your online reputation
We have all consulted online reviews before going to a restaurant, a point of sale or even to choose a spa. And we mostly trust this online reputation ! In fact, 88% of consumers trust online reviews as much as personal recommendations 6 .
Managing online reviews is therefore essential to building your e-reputation. Firstly, reviews reflect your brand image , your proximity to customers, the way you take their comments into account, etc.
Additionally, reviews are referenced by Google and improve your local SEO.
Our advice for maximizing your image sent by the web thanks to customer reviews:
Encourage customers to leave reviews on your points of sale . You can use online satisfaction surveys, post-purchase emails or SMS or even review collection terminals directly in store. The more online reviews you have, the more solid and serious your Google e-reputation will be judged by consumers.
Respond to all comments , both negative and positive. Your response to a negative review will be scrutinized by Internet users. They will try to see if you remain cordial, attentive and if you take into account the difficulty encountered. A response to positive reviews allows you to improve your SEO!
Leverage a local marketing platform to save time and standardize your online reputation. It allows you to centralize your responses and offer ready-made templates so your network can adapt them locally.
But what is Google e-reputation ? It is simply the image of your brand that is sent back by the web , especially by Google (92% of market share in France 1 ).
Online reputation is very important for your web-to-store : 72% of consumers who perform a local search online, then visit a store within 5 miles of their location 2 .
Local SEO, customer reviews, social networks… discover buy dominican republic cell phone number list how to build your e-reputation and shape a successful digital image !
1. Invest in local SEO to make your establishments visible
2. Respond to all customer reviews to improve your online reputation
3. Invest in social networks to anchor your Google e-reputation
Conclusion
local SEO image build Google e-reputation
1. Invest in local SEO to make your establishments visible
Local SEO , also known as local natural referencing , groups together techniques that make your establishments visible in local Internet searches.
Use geolocated long tail keywords
60% of users click on one of the first 3 results displayed 3 , so it is crucial to be well positioned to improve the visibility of your establishments and generate traffic there .
Local SEO starts with geolocated long tail keywords . You need to provide local geographic data to the prospect's search. For example, " shoe store in Rennes ". And as proof, searches of the type "open now nearby" jumped by more than 400% worldwide in 2021 according to Google 4 .
Be well referenced on Google Maps and Google my business
Local SEO also involves Google Maps and your Google My Business listings (recently renamed Google Business Profile ).
Be aware that 86% of people search for a business location on Google Maps 5 .
Let's take our prospect who is looking for shoes. The first results in his query will be the Google Maps map and the Google my business files . And if he searches on his geolocated mobile, he will see more precisely the points of sale closest to him !
google shoes search results - local SEO
Google search results for
“Shoe store Rennes”
The customer will then consult your Google my business profile to find the information they need (address, opening hours, etc.). The Google profiles of each of your establishments must therefore be updated regularly.
This may seem tedious, but rest assured, presence management solutions exist to make your life easier! Thanks to a local digital marketing platform, you can multi-distribute updates on different channels (establishment files, Google Maps, Apple Maps, Waze, Facebook, etc.).
To build your e-reputation on Google , you must first be visible. Because a good reputation is useless if no one sees it!
stars customer reviews online reputation
2. Respond to all customer reviews to improve your online reputation
We have all consulted online reviews before going to a restaurant, a point of sale or even to choose a spa. And we mostly trust this online reputation ! In fact, 88% of consumers trust online reviews as much as personal recommendations 6 .
Managing online reviews is therefore essential to building your e-reputation. Firstly, reviews reflect your brand image , your proximity to customers, the way you take their comments into account, etc.
Additionally, reviews are referenced by Google and improve your local SEO.
Our advice for maximizing your image sent by the web thanks to customer reviews:
Encourage customers to leave reviews on your points of sale . You can use online satisfaction surveys, post-purchase emails or SMS or even review collection terminals directly in store. The more online reviews you have, the more solid and serious your Google e-reputation will be judged by consumers.
Respond to all comments , both negative and positive. Your response to a negative review will be scrutinized by Internet users. They will try to see if you remain cordial, attentive and if you take into account the difficulty encountered. A response to positive reviews allows you to improve your SEO!
Leverage a local marketing platform to save time and standardize your online reputation. It allows you to centralize your responses and offer ready-made templates so your network can adapt them locally.