Lead nurturing: definition and challenges
Posted: Sat Dec 28, 2024 9:00 am
Attracting visitors, converting them into qualified leads, and then convincing them to buy: these are the three main stages of your sales funnel. To achieve your business goals, you must then promote the progression of your prospects from one phase to the next : this is the very purpose of lead nurturing. If you want to optimize your conversion rate, it is therefore essential to understand this key concept of Inbound Marketing .
Our web marketing experts invite you to familiarize yourself with lead nurturing, its definition and its challenges, to enable you to develop an even more formidable acquisition strategy.
What is lead nurturing?
If we want to translate “ lead nurturing ” literally, we would then speak of “prospect breeding”, but we can give a more concrete definition…
Lead nurturing involves maintaining a marketing relationship with prospects korea telegram phone number list who are not yet mature enough to purchase your products or services. The goal is to move these prospects through the conversion funnel until they become customers.
If we talk about the concept of lead nurturing, it is essential to remember that of Inbound Marketing. This strategy, divided into four phases, consists of:
ATTRACT visitors, thanks to quality marketing content that meets their needs;
CONVERT these visitors into qualified leads, through calls-to-action, lead magnets or landing pages, for example;
CLOSE the sale, thanks to the information you have collected on your prospects and thanks to lead nurturing;
LOYALTY , a strategic step to sustain your revenue and maximize your profitability (loyalty costs 7 times less than acquisition).
Lead nurturing
In your Inbound Marketing strategy, lead nurturing therefore intervenes before the conclusion phase to transform your prospects into customers.
Why implement a lead nurturing strategy?
You have launched acquisition campaigns that generate new leads, but your sales figures are not up to your ambitions? This is far from inevitable. It may be that, among your prospects, many have not yet taken the necessary steps to feel ready to buy. In other words, they are not yet mature enough for sales.
Our web marketing experts invite you to familiarize yourself with lead nurturing, its definition and its challenges, to enable you to develop an even more formidable acquisition strategy.
What is lead nurturing?
If we want to translate “ lead nurturing ” literally, we would then speak of “prospect breeding”, but we can give a more concrete definition…
Lead nurturing involves maintaining a marketing relationship with prospects korea telegram phone number list who are not yet mature enough to purchase your products or services. The goal is to move these prospects through the conversion funnel until they become customers.
If we talk about the concept of lead nurturing, it is essential to remember that of Inbound Marketing. This strategy, divided into four phases, consists of:
ATTRACT visitors, thanks to quality marketing content that meets their needs;
CONVERT these visitors into qualified leads, through calls-to-action, lead magnets or landing pages, for example;
CLOSE the sale, thanks to the information you have collected on your prospects and thanks to lead nurturing;
LOYALTY , a strategic step to sustain your revenue and maximize your profitability (loyalty costs 7 times less than acquisition).
Lead nurturing
In your Inbound Marketing strategy, lead nurturing therefore intervenes before the conclusion phase to transform your prospects into customers.
Why implement a lead nurturing strategy?
You have launched acquisition campaigns that generate new leads, but your sales figures are not up to your ambitions? This is far from inevitable. It may be that, among your prospects, many have not yet taken the necessary steps to feel ready to buy. In other words, they are not yet mature enough for sales.