Creating a website mockup: how to do it?

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When creating a website (showcase or e-commerce), ergonomics and design are fundamental concepts. The first determines the ability of your website to meet the expectations of its target audience, thanks to smooth navigation and an intuitive interface. The second effectively presents your brand identity, visually appealing to visitors.

These two concepts define the effectiveness of your website. It must capture the attention of Internet users and make their visit as pleasant as possible to encourage them to stay and, later, come back.

Your digital project then requires real thought work, upstream of the development of the site. This is strategic to ensure Internet users an optimal user experience (UX), favorable to conversion. This is where the mockup stage comes in.

While creating a website mockup takes time, it can save you time later korea telegram Each element of the website must serve your business objectives. To achieve them, it is therefore preferable to lay solid foundations, and this involves designing web mockups .

Now the question is how to go about it. We will list the 5 key phases of creating a website mockup. You will then have all the cards in hand to maximize the effectiveness of your website, from the beginning of the project. This will save you from radical changes that could cost your company dearly!

Website mockup: definition
A website mockup is a graphic outline of what your future website will look like. Creating mockups is then a prototyping step , prior to its development.

It encompasses the functional and aesthetic aspects of the website. On the one hand, it involves thinking about the navigation of the site so that it is as intuitive as possible for the Internet user. On the other hand, making a website mockup also allows you to anticipate the graphic creation and the final visual rendering.

In either case, the goal is to provide an optimal user experience (UX) that is conducive to conversions . This thought process is therefore correlated with your business objectives: the choice of elements and their position on your web pages determine the overall effectiveness of the site, and therefore your commercial success.

To ensure this, you can develop two types of website mockups: functional mockups and graphic mockups.

The functional model
The functional model, also called wireframe , defines the organization of elements on a web page.

Generally done in black and white, it determines the main blocks (texts, images, videos, call-to-action buttons, etc.). We also talk about zoning : it involves diagramming the key areas of the site to structure the pages, prioritize information and define the appropriate type of content.

At this stage, we do not dwell on the graphic design, which we reserve for later. It is more about creating a "sketch" of the main pages of the site to provide them with an ergonomic interface that is consistent with the customer journey.

The graphic model
The graphic model is a continuation of the functional model. As its name suggests, it is now time to talk about graphic design.

Now that the structure of each web page is defined, we can integrate the graphic charter and brand identity. The graphic designers or web designers in charge of your project can express their creativity and skills.

These website creation specialists are tasked with providing you with an accurate representation of future web pages. They must be as they will be integrated (coded) by the web developer.