Brand Philosophy The first step in

[fomayof928@mowline]

Brand Identity and Brand Positioning: 2 Sides of the Same Coin What is Brand Identity? “Brand Identity” refers to the set of graphic and communicative elements that have the task of making the Brand tangible and recognizable. The goal of Brand Identity is to: promote differentiated memorization evoke and emotionally involve the audience Brand Identity plays on an instinctive and emotional perception capable of generating authority and conveying corporate values . Brand Identity is made up of 4 elements.


Brand Philosophy The first step in creating a successful Brand Identity is to define the value system . Who are you? What do you want to convey? What is your belief? The set of values ​​makes the Brand unique australia phone number list and recognizable and arouses a sense of belonging and loyalty in the public . “People don't buy what you do, they buy why you do it” – Simon Sinek Naming, Payoff and Logo “Logo, together with name and payoff, are the main touchpoints in the Customer Experience of a subject towards a company” – Fabio Milesi Metaphorically speaking, these elements are the tip of the iceberg of the Brand.


They are the most visible and recognizable part . Brand Identity and Brand Positioning: 2 Sides of the Same Coin Visual branding When creating the Brand Identity, it is essential to define the different elements of the company design : colors, images, business cards, gadgets, brochures, packaging. All graphic elements must be consistent with each other and with the brand values. Visual Branding also defines online and offline communication . Brand voice and tone In the fourth step, the voice and tone to be given to the Brand are defined.