Brand Positioning: Your Lifeline

[fomayof928@mowline]

I know what you are wondering: how can I make my brand recognizable and relevant?

Well, you should know that you have to find what is called the differentiating idea. But be careful, it is not so obvious and easy to find it. In fact, you should know that there are:

Today, for every need, there is an over-supply belgium phone number list of goods, also of quality, at a competitive price.

How then can you stand out in such a competitive market?

What are the differentiating ideas that enhance your Brand?

Brand Positioning: Your Lifeline
All companies have a brand, but few are truly a brand .

You become a brand when you offer a unique and memorable solution for a specific target .

On the contrary , not having a brand means being perceived as one among many , and therefore replaceable.

The goal of Brand Positioning is to:

Position the brand in the customer's mind, in the first position of a relevant category.

From the definition we can extract the 3 key characteristics of Brand Positioning: