Acquiring T-shaped skills is very important among these data analysis

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Another useful tool is the blog . Providing valuable content such as guides, insights or other allows you to intercept users interested in a given topic by answering their questions about the weather and providing useful information. Keeping it updated, unique and rich allows you to transform a simple customer into a promoter. If the site proves useful beyond the simple purchase, it is much more likely that people will return to visit it or even recommend it to their friends.

The third functional tool for inbound marketing is social media . Investing correctly in these platforms allows you to make yourself known with a lower cost than those required by other channels and with long-term positive effects. In fact, social networks are the perfect place to offer support and assistance and to maintain communication with the user by employment lead being remembered by those who have already made a purchase.

Don't focus only on one channel, but try to carry out a strategy that involves them all at the same time. A digital marketing expert must always have a "holistic" vision and have a T-shaped skills approach


Data analysis is essential because learning more about your customers allows you to create increasingly personalized and therefore attractive content, making the flow of the different phases that lead to the purchase even more fluid. Similarly, analysis and monitoring of traffic flows allows you to identify the points where you are lacking and remedy them.

Now that I have clarified some key aspects, let's get into the heart of lead generation from a B2B perspective .