Let’s start with a terminological

[fomayof928@mowline]

The microphone screams shrill sounds and the silence is ready to break to welcome your words. Only then do you realize that you don't remember your speech, you're left without pants and no one is willing to take you seriously anymore. It's scary, right? What would have happened if you had put yourself in the hands of a professional to prepare your speech? Google Ads is your microphone to the world and with it you have all the potential to turn the fortunes of your company around , for better or for worse.

Let’s start with a terminological premise. Storytelling does not simply mean “telling stories”. It is in fact a strategy that consists of communicating through stories . While our concept of “history” implies a succession turkey phone number list of chronologies, a set of events that happened to an individual or a community in a specific space-time context, that of narrative goes far beyond the simple narration of events.


By story we mean a representation that uses the perceptual system (through symbols, icons, texts, psycho-physical reactions) to convey a specific vision of the world. But why is storytelling so important? And why has it become central to marketing communication ? Once upon a time… Storytelling: Much More Than Telling Stories First of all, the need to tell comes before writing.