This type of analysis is essential to

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We can think of it as a guide to rethink your business model and create a sustainable competitive advantage . Back to index Why Competitive Positioning is Crucial for Your Business Competitive positioning analysis is the process by which a company identifies its role in the market compared to its competitors. It helps to understand not only where your company is today, but also where it could arrive.


This type of analysis is essential to identify the strengths and weaknesses compared to the competition, so as to define effective strategies to conquer new market shares. It's not just about comparing prices albania phone number list or features, but analyzing the value perceived by the customer. Your goal must be to emerge as the most advantageous option, avoiding the trap of direct competition based exclusively on costs and discounts.


In a market where "cheaper" is often synonymous with "less value", strategic positioning can make the difference. Back to index Blue Ocean Strategy vs. Red Ocean Strategy: Two Approaches Compared The distinction between Blue Ocean Strategy and Red Ocean Strategy was introduced by the above-mentioned professors W. Chan Kim and Renée Mauborgne and is the result of years of research on hundreds of companies in different industries.