The difference is that the identity
Posted: Sat Jan 04, 2025 5:30 am
Whether it is the various entertainment preferences radiating from the much-discussed film and television dramas and variety shows, the offline youth culture phenomenon driven by online entertainment, or the lifestyle created by music and major events with super-strong communication power, they all ultimately point to the overall trend of content-driven consumption. of consumers has changed from being a passive position of being pushed by content / brands to being the wave makers themselves. It is often difficult to predict the direction in which an original content will go after secondary creation and discussion on a social platform. For example, no one could have expected that in 2023 , it would not be the top star but the various supporting roles that would soar in discussion through the drama.
From Brother Qiang and his sister-in-law, to Tian Huan’s killing madness, to the mute Fu Weijun, those flawed lives and human natures shine brightly in the fragmentary highlights, which coincides with the current mood of france whatsapp number data consumers and becomes the trend of spring and summer 2023 . What brands need to do is not necessarily to be consumer leaders, but to make friends with consumers by using the emotional synergy guided by content. After all, while the Internet is narrowing the information gap, an all-round perspective of equality is permeating into every aspect of life. It is difficult to be a guiding light in other people's lives for a long time, but being friends allows you to walk together and develop more emotional ties.
Based on this, if content is regarded as a ship, the modern social and consumption context is a river, and the collision between the audience / consumers involved and the content forms a wave of a stage. Content drives consumption. In the short term, it may be an opportunity for brands to break out of the constant roll. In the long term, it is a way for brands to resonate with the times and build long-term value. In the future, we will also use a series of special content to delve into dramas, variety shows, music live , youth culture and other content fields, and specifically explore how brands can grasp the narrative of the times and social emotions in content with different attributes, give full play to the value of good content, good products and good platforms.
From Brother Qiang and his sister-in-law, to Tian Huan’s killing madness, to the mute Fu Weijun, those flawed lives and human natures shine brightly in the fragmentary highlights, which coincides with the current mood of france whatsapp number data consumers and becomes the trend of spring and summer 2023 . What brands need to do is not necessarily to be consumer leaders, but to make friends with consumers by using the emotional synergy guided by content. After all, while the Internet is narrowing the information gap, an all-round perspective of equality is permeating into every aspect of life. It is difficult to be a guiding light in other people's lives for a long time, but being friends allows you to walk together and develop more emotional ties.
Based on this, if content is regarded as a ship, the modern social and consumption context is a river, and the collision between the audience / consumers involved and the content forms a wave of a stage. Content drives consumption. In the short term, it may be an opportunity for brands to break out of the constant roll. In the long term, it is a way for brands to resonate with the times and build long-term value. In the future, we will also use a series of special content to delve into dramas, variety shows, music live , youth culture and other content fields, and specifically explore how brands can grasp the narrative of the times and social emotions in content with different attributes, give full play to the value of good content, good products and good platforms.