Why advertise with Google Ads?
Posted: Sat Jan 04, 2025 7:04 am
As mentioned, this bid – along with other factors such as the quality of the ad and the relevance of the keyword – determines the position of the ad in the search results. Google Ads offers different bidding strategies (and smart bidding) to choose from, based on the objectives of the campaign:
Manual CPC
Max CPC
Impression Share
Maximize conversions
Maximize the value of conversions
Target ROAS (return on ad spend): The advertiser defines business owner lead a ROAS goal and Google Ads automatically adjusts bids to maximize the return on investment.
Target CPA (cost per acquisition): The advertiser sets a target cost for each conversion, and Google Ads optimizes bids to reach that goal.
Choosing the right bidding strategy depends on your company's specific goals , available budget, and desired level of control over bid management.
As we have seen, in fact, Google Ads allows, for example, to localize the ads and plan them based on some chosen keywords. But it is also possible to create local-based ads, ideal for those who have a direct sales business, offer services in a specific geographic location or globally, if you manage a hotel or an online shop.
Manual CPC
Max CPC
Impression Share
Maximize conversions
Maximize the value of conversions
Target ROAS (return on ad spend): The advertiser defines business owner lead a ROAS goal and Google Ads automatically adjusts bids to maximize the return on investment.
Target CPA (cost per acquisition): The advertiser sets a target cost for each conversion, and Google Ads optimizes bids to reach that goal.
Choosing the right bidding strategy depends on your company's specific goals , available budget, and desired level of control over bid management.
As we have seen, in fact, Google Ads allows, for example, to localize the ads and plan them based on some chosen keywords. But it is also possible to create local-based ads, ideal for those who have a direct sales business, offer services in a specific geographic location or globally, if you manage a hotel or an online shop.