The importance of podcasts in digital marketing
Posted: Sun Jan 05, 2025 5:29 am
During the pandemic, podcasts were one of the communication formats that gained the most space. During this period, we even wrote an article talking about this phenomenon.
However, fortunately the pandemic has passed and the format has seen a decline in relation to the boom during the isolation period, but it has consolidated itself as a powerful communication tool. This occurred mainly due to the fact that it is something that can be listened to at any time, while doing some task and because we have diverse niche themes, meeting what a certain audience is looking for.
This consolidation has made investing in podcasts focused on content marketing a powerful strategy for companies.
Podcast for digital marketing, is it advantageous?
The answer, like almost everything in digital marketing, is: it depends on your audience. As we always emphasize in our articles, you need to know your audience before adopting any strategy.
Understanding your audience means knowing greece phone number list exactly what they like, including when it comes to content consumption. Let's think about the following: your audience is one of those who prefers to read content about a certain subject. Choosing the podcast format for them will be very ineffective, don't you agree?
On the other hand, if we are talking about an audience that is not so used to reading more consistent articles and is looking for information transmitted in a more dynamic way, podcasts will undoubtedly be an excellent alternative for them.
Remembering here that we are not talking about age groups, but rather preferences. Many people may have the (mistaken) idea that only young people consume this type of content, but what we see today is that older people are also avid listeners of podcasts.
Now, thinking exclusively about the consumer audience of this format, it is undoubtedly a powerful digital marketing strategy, mainly because it can bring your brand closer to the customer.
Podcast for digital marketing: what are the possible uses?
Previously, we highlighted some tips on producing podcasts for content marketing and how they should follow the basic rules that are common to any type of content for this purpose. In summary, we highlight the following topics:
Topic relevant to your audience;
Know your ideal persona to create content according to them;
Use of language appropriate for your target audience;
Make use of CTAs during the podcast presentation;
Have periodic release of each edition of the podcasts.
So, this time we’re going to focus on the many possible uses of a podcast.
Content for social networks
The podcast itself is already an interesting promotional material, but it can be used in many different ways. For example, it is quite common to make excerpts of excerpts or questions and answers to invite the audience to watch/listen to the entire program.
However, fortunately the pandemic has passed and the format has seen a decline in relation to the boom during the isolation period, but it has consolidated itself as a powerful communication tool. This occurred mainly due to the fact that it is something that can be listened to at any time, while doing some task and because we have diverse niche themes, meeting what a certain audience is looking for.
This consolidation has made investing in podcasts focused on content marketing a powerful strategy for companies.
Podcast for digital marketing, is it advantageous?
The answer, like almost everything in digital marketing, is: it depends on your audience. As we always emphasize in our articles, you need to know your audience before adopting any strategy.
Understanding your audience means knowing greece phone number list exactly what they like, including when it comes to content consumption. Let's think about the following: your audience is one of those who prefers to read content about a certain subject. Choosing the podcast format for them will be very ineffective, don't you agree?
On the other hand, if we are talking about an audience that is not so used to reading more consistent articles and is looking for information transmitted in a more dynamic way, podcasts will undoubtedly be an excellent alternative for them.
Remembering here that we are not talking about age groups, but rather preferences. Many people may have the (mistaken) idea that only young people consume this type of content, but what we see today is that older people are also avid listeners of podcasts.
Now, thinking exclusively about the consumer audience of this format, it is undoubtedly a powerful digital marketing strategy, mainly because it can bring your brand closer to the customer.
Podcast for digital marketing: what are the possible uses?
Previously, we highlighted some tips on producing podcasts for content marketing and how they should follow the basic rules that are common to any type of content for this purpose. In summary, we highlight the following topics:
Topic relevant to your audience;
Know your ideal persona to create content according to them;
Use of language appropriate for your target audience;
Make use of CTAs during the podcast presentation;
Have periodic release of each edition of the podcasts.
So, this time we’re going to focus on the many possible uses of a podcast.
Content for social networks
The podcast itself is already an interesting promotional material, but it can be used in many different ways. For example, it is quite common to make excerpts of excerpts or questions and answers to invite the audience to watch/listen to the entire program.