Conclusion Even if Xiaohongshu

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finally makes up its mind to enter the local life market, we still need to put a question mark on whether Xiaohongshu, which is known for its exquisiteness, can handle the cumbersome local life. Former Meituan chief operating officer Gan Jiawei once said that doing local life means " crazy visits and crazy orders " . For this reason, the number of offline local promoters in Meituan's group buying department once exceeded 9,000 . This means that Meituan has an advantageous position and huge scale in the food delivery war and community group buying competition.



It is inseparable from the offline sales staff. Douyin, which is growing rapidly in the local life field, has also verified the effectiveness of this strategy. It is understood that the size of Douyin's life service team is about 5,000 people. Meituan and Douyin may have different strategies, but at present, at least thousands of offline teams are necessary to do a good job in hong kong whatsapp number data local life. It is understood that the total number of employees in Xiaohongshu company currently only reaches about 6,000 . Therefore , for Xiaohongshu, which entered the market late, it will inevitably be difficult to take center stage in local life before it has done a good job in offline team building. There is no large-scale marketing team to compete for merchant resources, nor a huge budget to launch a price war. Judging from the current development speed of only being able to buy coffee packages and tea drinks on the platform.


Xiaohongshu still has a long way to go to realize the wonderful vision of local life driving performance. Author: Lumens , WeChat public account: This article is written by Originally published on Everyone is a Product Manager. Any reproduction without the author’s permission is prohibited. The title image is from Unsplash , based on the CC0 protocol. The opinions expressed in this article only represent the author’s own opinions. The Renrenshishizhan product manager platform only provides information storage space services. Party A Finance Follow 2023-05-19 0 Comments 1825 Views 7 Favorites 17 minutes Free your eyes and bring.