How to understand the Instagram algorithm
Posted: Sun Jan 05, 2025 9:04 am
Having visibility on social networks has become essential for many companies. They offer extremely interesting business opportunities and can help professionals to make themselves known and increase their sympathy capital with their target. Among the emblematic social networks we inevitably find Instagram, which has continued its rise in power for many years and remains very popular with brands and companies. However, it is necessary to find your place among all this competition and gaining visibility can sometimes seem complicated when you are starting out. All the more so when you see that all this will depend in part on the algorithm , which clearly rules on Instagram! So how can you understand how it works and what are the tips for taming it and obtaining maximum visibility with your target?
How does the Instagram algorithm work in 2022?
Instagram, like all social networks, is a very intelligent machine, governed by its own rules that will determine the visibility of your content on the platform. Its goal is to show the user posts that they will enjoy viewing and that are related to their interests . It therefore classifies the millions of contents according to all of this, in the different news feeds of users.
Adam Mosseri, the CEO of Instagram, whose words were picked up by the Blog australia phone number list du Modérateur , also states “We use a variety of algorithms, classifiers and processes, each with its own goal. We want to make the most of your time and we believe that using technology to personalize your experience is the best way to achieve this .” But then, what are the main factors taken into account to define these content rankings?
User relationships:
Instagram is able to determine the accounts and users with whom you have the most affinity (whether it's a friend, an influencer, a brand, etc.) and who are the most interesting for you. It precisely analyzes the engagement of each user as well as their different relationships , which are created by the exchange of comments, likes or messages. If you regularly interact with one of your friends by liking their posts and commenting on them, Instagram will understand that their account is important to you and their next publications will therefore appear in your news feed.
As a business, it is therefore very important to create links with your community and encourage exchanges and interactions.
Interest :
Instagram and its algorithm look very closely at users' interests and their behavior on the application in the past . Are you passionate about decoration and do you spend hours looking for inspiration by viewing various posts on the subject? There is a good chance that Instagram will show you a lot of content on the subject afterwards, its primary goal being really to present users with content that it likes.
Recent:
Instagram tends to prioritize the most recent content in the news feed. A post published an hour ago will stand out more than one published a week ago, so you need to maintain a certain regularity . Don't forget to analyze your account statistics to identify the times when your audience is online and therefore most likely to see your content.
Other factors will also come into play, such as the frequency of use of the application and the time spent on it, but also the number of accounts followed (the more people you follow, the more posts from different accounts you will have on your news feed).
How to gain visibility on Instagram?
1. Focus on the regularity of your posts
This is the first tip you should apply if you want to gain visibility on Instagram. This will allow you to establish a real connection with your audience and create engagement on your profile . And as we saw previously, the more a user interacts with the content of an account, the more Instagram will show them the posts of the account in question in the future. But then, how often should you post? Well, it is not necessary to assault your community with content every day and as on all other platforms, it is better to favor quality over quantity . However, Instagram offers different content formats such as posts, stories or even Reels, it is up to you to juggle between them to maintain good regularity . Do not hesitate to create an editorial calendar to organize yourself in all this and keep your goals in mind!
How does the Instagram algorithm work in 2022?
Instagram, like all social networks, is a very intelligent machine, governed by its own rules that will determine the visibility of your content on the platform. Its goal is to show the user posts that they will enjoy viewing and that are related to their interests . It therefore classifies the millions of contents according to all of this, in the different news feeds of users.
Adam Mosseri, the CEO of Instagram, whose words were picked up by the Blog australia phone number list du Modérateur , also states “We use a variety of algorithms, classifiers and processes, each with its own goal. We want to make the most of your time and we believe that using technology to personalize your experience is the best way to achieve this .” But then, what are the main factors taken into account to define these content rankings?
User relationships:
Instagram is able to determine the accounts and users with whom you have the most affinity (whether it's a friend, an influencer, a brand, etc.) and who are the most interesting for you. It precisely analyzes the engagement of each user as well as their different relationships , which are created by the exchange of comments, likes or messages. If you regularly interact with one of your friends by liking their posts and commenting on them, Instagram will understand that their account is important to you and their next publications will therefore appear in your news feed.
As a business, it is therefore very important to create links with your community and encourage exchanges and interactions.
Interest :
Instagram and its algorithm look very closely at users' interests and their behavior on the application in the past . Are you passionate about decoration and do you spend hours looking for inspiration by viewing various posts on the subject? There is a good chance that Instagram will show you a lot of content on the subject afterwards, its primary goal being really to present users with content that it likes.
Recent:
Instagram tends to prioritize the most recent content in the news feed. A post published an hour ago will stand out more than one published a week ago, so you need to maintain a certain regularity . Don't forget to analyze your account statistics to identify the times when your audience is online and therefore most likely to see your content.
Other factors will also come into play, such as the frequency of use of the application and the time spent on it, but also the number of accounts followed (the more people you follow, the more posts from different accounts you will have on your news feed).
How to gain visibility on Instagram?
1. Focus on the regularity of your posts
This is the first tip you should apply if you want to gain visibility on Instagram. This will allow you to establish a real connection with your audience and create engagement on your profile . And as we saw previously, the more a user interacts with the content of an account, the more Instagram will show them the posts of the account in question in the future. But then, how often should you post? Well, it is not necessary to assault your community with content every day and as on all other platforms, it is better to favor quality over quantity . However, Instagram offers different content formats such as posts, stories or even Reels, it is up to you to juggle between them to maintain good regularity . Do not hesitate to create an editorial calendar to organize yourself in all this and keep your goals in mind!