Internal campaigns and initiatives
Posted: Sun Jan 05, 2025 9:05 am
They are endorsed by the tagline “by rockcontent”. This custom icon formula is unique to product brands. Projects and initiatives These are sub-brands that follow a model very similar to the monolithic one: the Rock Content icon and the prefix “Rock” precedes the name of the project or initiative, as is the case with Rock.org from the Rock Partner Program. Events and content initiatives These are endorsed brands that follow a less rigid pattern of creation. The typography and tagline “by rockcontent” remain, but it is possible to use graphic elements in the style used by Rock Content and work the brands with other colors from our palette.
This category takes the closest approach saudi arabia phone numbers to the House of Brands, in which the brands are more independent from the main brand and also do not have any endorsement elements. In this case, the focus should be on creating a wordmark, i.e. a predominantly typographic brand and – for this reason – it is allowed to combine 2 different typographies, as long as one of them is our official font, present in all other categories . As they are internal use brands, they do not carry the tagline. It is also allowed to use other colors, as long as they are in the official palette.
Wow! We saw a lot of information today: what brand architecture is, why it is important, what the most common types are, and we also saw an example applied here at Rock Content. We hope that this article has helped you to better understand a subject that is so important for the Branding and brand management area. See you! Do you want to continue to be updated with Marketing best practices? I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter. We cover all the trends that matter in the Digital Marketing landscape.
This category takes the closest approach saudi arabia phone numbers to the House of Brands, in which the brands are more independent from the main brand and also do not have any endorsement elements. In this case, the focus should be on creating a wordmark, i.e. a predominantly typographic brand and – for this reason – it is allowed to combine 2 different typographies, as long as one of them is our official font, present in all other categories . As they are internal use brands, they do not carry the tagline. It is also allowed to use other colors, as long as they are in the official palette.
Wow! We saw a lot of information today: what brand architecture is, why it is important, what the most common types are, and we also saw an example applied here at Rock Content. We hope that this article has helped you to better understand a subject that is so important for the Branding and brand management area. See you! Do you want to continue to be updated with Marketing best practices? I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter. We cover all the trends that matter in the Digital Marketing landscape.