Hot spot marketing can develop a more lasting
Posted: Sun Jan 05, 2025 9:25 am
The Renrenshishipinmeng platform only provides information storage space services. Hot spot marketing is still one of the “ most cost-effective ” marketing methods . Spreading gymnastics Follow 2023-05-26 2 Comments 5744 Views 8 Favorites 10 minutes Free your eyes, put on your headphones, and listen ! 00:00 00:00 The core value of a product manager is to accurately discover and meet user needs, transform user needs into product features, and coordinate resources to promote implementation and create business value . This article mainly discusses the characteristics of the two mainstream marketing methods, traffic marketing and hot spot marketing, and points out that compared with the " low stickiness " of traffic marketing , " cooperative relationship " with customers .
With the development of Internet advertising, marketing methods have become more and more diverse. Many people have joked that " technology is mainly based on naming. " In fact , today's marketing industry is not israel whatsapp number data much different. But the essence of marketing is to establish a connection between the brand and the user. Behind all kinds of new marketing words, there are two things that are inseparable : developing new users and maintaining old users. The current marketing industry trend is to coordinate and balance the public and private domains. Overall, the public domain scenario is responsible for developing new users, while the private domain is responsible for maintaining old users. There are two mainstream marketing methods for this: traffic marketing and hot spot marketing.
The two cannot be judged by a single standard. Of course, many companies will not bet on a single method. Generally, both methods are carried out simultaneously, but the emphasis is different at different stages of the company 's growth . The logic of traffic marketing is to cover the target user group through paid traffic delivery, and continuously optimize the delivery ROI through data reflux of delivery effect indicators , thereby achieving increasingly accurate and efficient delivery returns. In the past few years, especially for some companies facing survival difficulties, the quick-acting traffic strategy has indeed helped them survive many difficult times. Among them, some " white-label " companies are the most obvious, as they buy traffic.
With the development of Internet advertising, marketing methods have become more and more diverse. Many people have joked that " technology is mainly based on naming. " In fact , today's marketing industry is not israel whatsapp number data much different. But the essence of marketing is to establish a connection between the brand and the user. Behind all kinds of new marketing words, there are two things that are inseparable : developing new users and maintaining old users. The current marketing industry trend is to coordinate and balance the public and private domains. Overall, the public domain scenario is responsible for developing new users, while the private domain is responsible for maintaining old users. There are two mainstream marketing methods for this: traffic marketing and hot spot marketing.
The two cannot be judged by a single standard. Of course, many companies will not bet on a single method. Generally, both methods are carried out simultaneously, but the emphasis is different at different stages of the company 's growth . The logic of traffic marketing is to cover the target user group through paid traffic delivery, and continuously optimize the delivery ROI through data reflux of delivery effect indicators , thereby achieving increasingly accurate and efficient delivery returns. In the past few years, especially for some companies facing survival difficulties, the quick-acting traffic strategy has indeed helped them survive many difficult times. Among them, some " white-label " companies are the most obvious, as they buy traffic.