Aim for a balance
Posted: Sun Jan 05, 2025 10:24 am
For example, run an A/B test to determine the most effective CTA button color. Based on the data from these experiments, continually refine your forms to chase higher (and higher) lead conversion rates. To run A/B tests on your forms, you need a dedicated A/B testing tool (like A/B Tasty) or a form-building tool that supports A/B testing. For example, we’re close to launching this feature for Growform—once it’s live, you can A/B test your forms and field lengths in-app. Order Fields from Easiest to Hardest The sunk cost fallacy says that people are more likely to stick with something they’ve already invested time and effort into.
Translating this to forms, the more time they invest, the harder it is to scare them away with tough questions. Start with the simplest and most essential fields (like name and email) and move towards more complex thailand phone number list ones (like detailed inquiries). This method reduces initial friction and builds momentum, making users more likely to complete the form. Limit the Number of Fields Only ask for information that you truly need. More fields can overwhelm users and reduce conversion rates. To do this, make a list of must-have and nice-to-have data points.
Start by including must-have fields and incrementally add nice-to-have fields as needed. This pairs well with A/B testing, as you can see which fields are hurting conversions. Pro Tip: Limit form fields by using trackers to gather additional information. With Growform, you can easily track UTM parameters, referral sources, and hidden fields without asking for them directly from users. Use Clear and Concise Labels Your form field labels should be easy to understand. Avoid jargon and technical terms. Clear labels guide users smoothly through the form while also reducing confusion and errors. A simple example? Write “First Name” instead of “Given name”.
Translating this to forms, the more time they invest, the harder it is to scare them away with tough questions. Start with the simplest and most essential fields (like name and email) and move towards more complex thailand phone number list ones (like detailed inquiries). This method reduces initial friction and builds momentum, making users more likely to complete the form. Limit the Number of Fields Only ask for information that you truly need. More fields can overwhelm users and reduce conversion rates. To do this, make a list of must-have and nice-to-have data points.
Start by including must-have fields and incrementally add nice-to-have fields as needed. This pairs well with A/B testing, as you can see which fields are hurting conversions. Pro Tip: Limit form fields by using trackers to gather additional information. With Growform, you can easily track UTM parameters, referral sources, and hidden fields without asking for them directly from users. Use Clear and Concise Labels Your form field labels should be easy to understand. Avoid jargon and technical terms. Clear labels guide users smoothly through the form while also reducing confusion and errors. A simple example? Write “First Name” instead of “Given name”.