Facebook Boosted Post vs. Ad: What's the Difference?
Posted: Sun Jan 05, 2025 10:29 am
There are 1.62 billion daily active users on Facebook. That means everyone, from your grandmother to your nephew, is using the social media platform.
What does this statistic mean for business owners? It tells us that our customers are on social media, specifically Facebook. And if your customers are there, so should your business.
Maintaining an active Facebook business page is essential for business success. Marketers can use boosted posts and ad campaigns to connect with new customers and generate sales.
But do you know the difference between a Facebook boosted post vs ad campaign? These two tools may seem similar, but they deliver very different results.
Let's review Facebook boosted posts, Facebook ads, and when to use what.
Facebook Boosted Posts
Facebook boosted posts are created from existing page posts. Facebook boosting allows users to promote regular Facebook posts to reach a wider audience.
Before boosting, the only people who saw your business's Facebook posts were those who followed your page. But times have changed, and you can buy views.
If you don't have a loyal following on social media, organic posts, or the posts you don't spend money on, are only seen by a few people. The average organic post reaches 6.4% of your page's followers.
Due to low organic reach, many business pages add money to their posts. Boosting guarantees your posts are seen and reaches people outside of your followers.
Boosted posts are an excellent way to demonstrate what your team can do. A landscaper may boost a post showing off a recently groomed lawn. A builder can boost photos of a recently remodeled home.
Why Use Boosted Posts?
Business owners boost posts for three key reasons:
Ease and simplicity
Increased Facebook reach
Greater brand visibility
Let's review these three benefits in more detail.
Boosting Posts Is Easy
Facebook Boosted Post Vs Ad Boosting Posts Is Easy
Boosting can be done without leaving your Facebook page. It's a simple and fast way to ensure your content is seen by current and prospective customers. Many business owners use Facebook boosted posts because of how straightforward they are.
Boosted posts don't require complex budgets. The only requirement is that the post has $1 for every day it is promoted. Business owners can pay anything, from $3 or $300, promoting their posts.
Keep in mind, the more money you spend boosting your Facebook posts, the higher the reach will be.
Boosting Posts Increases Reach
Promoted posts focus on reach and engagement.
Facebook post reach is the number of unique people who see your content. By adding a budget to your posts, Facebook pushes your content to people and expands the number of users who see what you have to say.
Before boosting posts on Facebook, your reach may be between 10 and 15 users indonesia phone number list After boosting posts on Facebook, that number may increase to 100 users or more.
Boosting Posts Increases Engagement
Engagement is any action a user takes on Facebook posts. Examples of engagement include reacting, commenting, or sharing your posts.
Facebook engagement is a key metric for marketers because it shows that not only are people seeing your Facebook posts, but they are connecting and responding to them. Higher engagement leads to a better brand following.
For example, when a user sees your boosted post, he or she may comment or share the post. When this engagement occurs, the user's friends see your post. That's free advertising for your business.
When you promote a post on Facebook, you have the opportunity to target users that are likely to respond to your content. When a user within your target demographic sees something they agree with, he or she is more likely to engage with the post.
What does this statistic mean for business owners? It tells us that our customers are on social media, specifically Facebook. And if your customers are there, so should your business.
Maintaining an active Facebook business page is essential for business success. Marketers can use boosted posts and ad campaigns to connect with new customers and generate sales.
But do you know the difference between a Facebook boosted post vs ad campaign? These two tools may seem similar, but they deliver very different results.
Let's review Facebook boosted posts, Facebook ads, and when to use what.
Facebook Boosted Posts
Facebook boosted posts are created from existing page posts. Facebook boosting allows users to promote regular Facebook posts to reach a wider audience.
Before boosting, the only people who saw your business's Facebook posts were those who followed your page. But times have changed, and you can buy views.
If you don't have a loyal following on social media, organic posts, or the posts you don't spend money on, are only seen by a few people. The average organic post reaches 6.4% of your page's followers.
Due to low organic reach, many business pages add money to their posts. Boosting guarantees your posts are seen and reaches people outside of your followers.
Boosted posts are an excellent way to demonstrate what your team can do. A landscaper may boost a post showing off a recently groomed lawn. A builder can boost photos of a recently remodeled home.
Why Use Boosted Posts?
Business owners boost posts for three key reasons:
Ease and simplicity
Increased Facebook reach
Greater brand visibility
Let's review these three benefits in more detail.
Boosting Posts Is Easy
Facebook Boosted Post Vs Ad Boosting Posts Is Easy
Boosting can be done without leaving your Facebook page. It's a simple and fast way to ensure your content is seen by current and prospective customers. Many business owners use Facebook boosted posts because of how straightforward they are.
Boosted posts don't require complex budgets. The only requirement is that the post has $1 for every day it is promoted. Business owners can pay anything, from $3 or $300, promoting their posts.
Keep in mind, the more money you spend boosting your Facebook posts, the higher the reach will be.
Boosting Posts Increases Reach
Promoted posts focus on reach and engagement.
Facebook post reach is the number of unique people who see your content. By adding a budget to your posts, Facebook pushes your content to people and expands the number of users who see what you have to say.
Before boosting posts on Facebook, your reach may be between 10 and 15 users indonesia phone number list After boosting posts on Facebook, that number may increase to 100 users or more.
Boosting Posts Increases Engagement
Engagement is any action a user takes on Facebook posts. Examples of engagement include reacting, commenting, or sharing your posts.
Facebook engagement is a key metric for marketers because it shows that not only are people seeing your Facebook posts, but they are connecting and responding to them. Higher engagement leads to a better brand following.
For example, when a user sees your boosted post, he or she may comment or share the post. When this engagement occurs, the user's friends see your post. That's free advertising for your business.
When you promote a post on Facebook, you have the opportunity to target users that are likely to respond to your content. When a user within your target demographic sees something they agree with, he or she is more likely to engage with the post.