Google accelerates the implementation of its new Merchant Center Next: this is how it works
Posted: Mon Jan 06, 2025 5:02 am
Google is close to completing the move from the old Merchant Center to the new Merchant Center Next. Here are the differences.
Photograph of a black man with short black hair, wearing a blue shirt who is using his desktop computer to work on his Google Merchant Center account Next
July 19, 2024
By Maria Bastero
Content Manager at Marketing4eCommerce
GGoogle is expanding its new Merchant Center Next to more advertiser accounts , replacing legacy Merchant Center accounts, as it announced a year ago. The goal of the change is to give users a simpler, more engaging experience when using Google's product placement, management and promotion platform .
If you are a user of this tool and you still do not have access to Merchant Center Next, do not worry, in the next few weeks Google should have completed this process . In addition, you will receive a notification when this version is available for you.
What is Merchant Center Next?
Merchant Center Next is a revamped version of its uganda number data predecessor, Merchant Center. It offers a new interface and new features that will streamline advertisers' operations on the platform and simplify management.
Like its predecessor, Merchant Center Next is a free solution for businesses of all sizes to control how their business and products are displayed to consumers on Google . As explained by the technology giant, Merchant Center Next makes it easier to manage products, helps correct errors in product data, and makes it easier to set up automated advertising campaigns. These are three key points that will help generate traffic to the advertiser's website.
How it differs from the old Merchant Center
Google has stressed that Merchant Center Next will simplify the functions of Merchant Center , thus avoiding usage problems or headaches for advertisers. It has also been highlighted that this new version has been redesigned with complex functions and new tools that are intended to facilitate the work of its users.
Product Studio Tool Integration
One of its major new features is the integration of Product Studio , a tool designed to help merchants create product images using generative AI . According to global data from Google for 2023, product offers that include more than one image saw an increase in impressions (+76%) and clicks (+32%).
Advertisers will be able to access Product Studio directly from Merchant Center Next and take advantage of its capabilities to: create scenes or backgrounds for product photos, remove backgrounds, and increase image resolution .
Photograph of a black man with short black hair, wearing a blue shirt who is using his desktop computer to work on his Google Merchant Center account Next
July 19, 2024
By Maria Bastero
Content Manager at Marketing4eCommerce
GGoogle is expanding its new Merchant Center Next to more advertiser accounts , replacing legacy Merchant Center accounts, as it announced a year ago. The goal of the change is to give users a simpler, more engaging experience when using Google's product placement, management and promotion platform .
If you are a user of this tool and you still do not have access to Merchant Center Next, do not worry, in the next few weeks Google should have completed this process . In addition, you will receive a notification when this version is available for you.
What is Merchant Center Next?
Merchant Center Next is a revamped version of its uganda number data predecessor, Merchant Center. It offers a new interface and new features that will streamline advertisers' operations on the platform and simplify management.
Like its predecessor, Merchant Center Next is a free solution for businesses of all sizes to control how their business and products are displayed to consumers on Google . As explained by the technology giant, Merchant Center Next makes it easier to manage products, helps correct errors in product data, and makes it easier to set up automated advertising campaigns. These are three key points that will help generate traffic to the advertiser's website.
How it differs from the old Merchant Center
Google has stressed that Merchant Center Next will simplify the functions of Merchant Center , thus avoiding usage problems or headaches for advertisers. It has also been highlighted that this new version has been redesigned with complex functions and new tools that are intended to facilitate the work of its users.
Product Studio Tool Integration
One of its major new features is the integration of Product Studio , a tool designed to help merchants create product images using generative AI . According to global data from Google for 2023, product offers that include more than one image saw an increase in impressions (+76%) and clicks (+32%).
Advertisers will be able to access Product Studio directly from Merchant Center Next and take advantage of its capabilities to: create scenes or backgrounds for product photos, remove backgrounds, and increase image resolution .