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Before going online on Alibaba's

Posted: Mon Jan 06, 2025 5:16 am
by yamim222
Tmall e-commerce GMV - Selling on Tmall What opportunities does Tmall offer? As a comprehensive marketplace, Tmall offers consumers a wide range of products from more than 100,000 brands.
Authorized domestic and foreign brands and retailers can list on Tmall by creating a Tmall store or Tmall Global store with customizable graphics.


If your brand is unknown, Chinese consumers will hardly buy your products.
In fact, unknown brands are not eligible to sell their products on Tmall.
For these reasons, multi-channel marketing campaigns can help you build your brand in the Chinese market, increase sales, and achieve your goals.
If you are looking for a Tmall digital marketing agency that ghana whatsapp resource specializes in the platform, Gentleman Marketing Agency is your choice.
What kind of brands are suitable for Tmall? Tmall prefers brands that already have a certain degree of brand awareness in the Chinese market, so not every brand can enter Tmall, and new brands cannot enter casually.
It is an extensive application and verification process, and if your brand does not have brand awareness, then the GMV will be low because it takes a while for customers to be satisfied with the new brand.
Most of the brands that enter Tmall are Chinese companies and international brands that have a certain influence in the Chinese market.


These brands are usually big brands that can afford to invest in Tmall (Tmall is the most expensive market in China) and know that they will get a good return on investment because they are already well-known to the Chinese audience and can meet the strong demand for their products from Chinese consumers.
How can brands build awareness in the Chinese market? Tmall platform, brands must seriously look at their sub-categories and their position in the Chinese market.
Brands that do not have brand awareness among Chinese consumers should invest in brand building for at least one year before selling on Tmall.
Many brands usually develop digital marketing strategies to build brand awareness in China before officially entering Tmall.
For example, Italian brand Bulgari has a presence on Chinese social media (such as WeChat,