How does artificial intelligence help CRM?
Posted: Mon Jan 06, 2025 5:28 am
CRM platforms have been making life much easier for companies for years, thanks to the degree of automation that this technological tool achieves. With CRM, companies can streamline many routine functions that used to take up almost all of their time and resources.
The benefits that CRM can provide are not just considerations: market research firm Forrester Research determined in a study that these tools achieve 50% more productivity in teams, increase sales by at least 5% and reduce labor costs for customer service by 40%.
So there is little to object to in today's CRMs , if anything, that they have not yet reached their full potential, and this is because the growth of artificial intelligence makes us consider scenarios that are even more conducive to this type of tools. The union between CRMs and artificial intelligence is going to bear wonderful fruits, and in fact it is already doing so:
Automate routine tasks
As we have mentioned, artificial intelligence can automate all those repetitive processes that consume a large part of a company's time and resources, resources that, on denmark number data the other hand, could be invested in other company needs.
In this sense, data entry or retrieval are tasks that can be automated thanks to the combination of CRM and artificial intelligence, as well as the updating of forecasts or the determination of mailing and call lists.
You can take on the role of a virtual assistant
One of the most obvious applications of artificial intelligence in today's business system is to take on virtual support functions. Thanks to so-called bots, a CRM strategy can boost the productivity of its workers by automating basic support functions, such as resolving simple queries or managing contacts. In addition, artificial intelligence can automatically capture data from current and potential customers in order to carry out follow-ups, thereby boosting the sales strategy.
Improve segmentation
In the same vein as above, after obtaining the data, artificial intelligence is qualified to segment that data in the order that the company tells it to, whether by gender, location or purchase history. A CRM that uses artificial intelligence to qualify leads can also develop personalized messages more effectively.
Understand the consumer
Thanks to the huge amount of data collected and analyzed by artificial intelligence applied to CRM, this tool has –and will have even more in the future– the increased capacity to better understand consumers.
This means that better profiles can be developed from which the interaction is more personalized and, ultimately, sales effectiveness is improved. The customer is more satisfied and the business grows like never before. In short, the association between CRM and artificial intelligence is a blessing for any business that believes in it.
The benefits that CRM can provide are not just considerations: market research firm Forrester Research determined in a study that these tools achieve 50% more productivity in teams, increase sales by at least 5% and reduce labor costs for customer service by 40%.
So there is little to object to in today's CRMs , if anything, that they have not yet reached their full potential, and this is because the growth of artificial intelligence makes us consider scenarios that are even more conducive to this type of tools. The union between CRMs and artificial intelligence is going to bear wonderful fruits, and in fact it is already doing so:
Automate routine tasks
As we have mentioned, artificial intelligence can automate all those repetitive processes that consume a large part of a company's time and resources, resources that, on denmark number data the other hand, could be invested in other company needs.
In this sense, data entry or retrieval are tasks that can be automated thanks to the combination of CRM and artificial intelligence, as well as the updating of forecasts or the determination of mailing and call lists.
You can take on the role of a virtual assistant
One of the most obvious applications of artificial intelligence in today's business system is to take on virtual support functions. Thanks to so-called bots, a CRM strategy can boost the productivity of its workers by automating basic support functions, such as resolving simple queries or managing contacts. In addition, artificial intelligence can automatically capture data from current and potential customers in order to carry out follow-ups, thereby boosting the sales strategy.
Improve segmentation
In the same vein as above, after obtaining the data, artificial intelligence is qualified to segment that data in the order that the company tells it to, whether by gender, location or purchase history. A CRM that uses artificial intelligence to qualify leads can also develop personalized messages more effectively.
Understand the consumer
Thanks to the huge amount of data collected and analyzed by artificial intelligence applied to CRM, this tool has –and will have even more in the future– the increased capacity to better understand consumers.
This means that better profiles can be developed from which the interaction is more personalized and, ultimately, sales effectiveness is improved. The customer is more satisfied and the business grows like never before. In short, the association between CRM and artificial intelligence is a blessing for any business that believes in it.