The 3 best ways to sell through Instagram

[jrineakter]

Have you ever thought that, in addition to selling through your e-commerce, you can also sell through Instagram? Well, if you decide to start doing so, you will become part of the 15 million companies that already have an account on this social network to increase their business sales.

The market that Instagram makes available to any company is succulent: of the more than 600 million Instagrammers in 2017 , 60% claim to have discovered products or services through this platform. If you are already wondering how to sell through Instagram, we will tell you in this post.

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How to sell more through Instagram
1. Take advantage of the link in your company's bio
The most important thing when completing your company bio on Instagram is to include a link to your online store .

For a good shopping experience, this link should ideally take your customers directly to the page where your product catalog is displayed. From there, they can complete venezuela number data the purchase quickly, without having to go through your e-commerce site too much.

If you are promoting a specific product, you can also create a specific landing page and include the link in the bio. This way, customers interested in the promoted product will be redirected directly to that product landing page, and will be able to purchase it from that same page.
You can change the link in your company's bio as many times as you like.

Example of Holded's Instagram bio .

On the other hand, when completing your business bio on Instagram you can also add a phone number and an email address, so that your followers can contact you directly from this social network.

2. Use Instagram Ads
Instagram ads are increasingly used by all types of companies to generate brand awareness , increase sales by driving traffic to your website, get potential customers to register on your website, or increase the number of downloads of an app.

If you have a personal Instagram account, you've probably noticed that the ads are subtle: the word Advertisement below the brand name indicates that it's an ad, and just below the photo is the call to action.
This call to action varies depending on the goal of your ad . Some of the most common calls to action are:

“Buy” — to direct users to your e-commerce page where they can purchase directly.
“Register” – for interested users to register on your website.
“Learn more” or “See more” — you can link this to your company’s homepage or to the specific page of the product or service you are advertising.
“Download” — usually takes the user to a web page or landing page, from where they can download a brochure or information leaflet.
To reach your target audience, you can segment your audience on Instagram in the same way as on Facebook, and assign a budget and duration to your campaigns.

Because Instagram is a very visual platform, your ad photo is very important. But don't neglect the text either, which also plays a role in attracting users' attention. Although you have up to 300 characters of text, Instagram recommends a maximum of 150 characters for your ad texts.

3. Capture leads using hashtags
Hashtags on Instagram work very well to capture leads (potential customers). Hashtags are basically like the keywords we use to position content in search engines, except that in this case they serve to help people interested in your products or services find you.

If, for example, you have a company that sells furniture, you should do research on the hashtags most used by people who like furniture design, decoration and interior design. And every time you post a photo, you should use those hashtags. This way, it will be easier for these people – your target audience – to find you.