A tequila of our own: 818
Posted: Mon Jan 06, 2025 6:03 am
In 2020 , a new tequila brand was presented at the World Tequila Awards under the name 818 and without revealing which entrepreneur or businessman was behind it. The drink triumphed, obtaining the first prize in the category of Best Reposado in the World and a bronze in the category of Best Añejo in the World.
Just one year later, it was announced, through a major launch campaign, that the figure behind this tequila was none other than Kendall Jenner . The influencer's popularity catapulted the brand, which, in 2022, managed to sell more than 123,000 cases of 818 and, according to data estimated by Forbes magazine , generated sales worth 25 million dollars .
These impressive figures led her to be included in albania number data Forbes' "30 under 30" list , which highlights relevant women under 30 years of age.
A successful bet for brands
In 2014, she made her social debut by appearing at the Met Gala in New York and the Cannes Film Festival. That same year, she was chosen by Givenchy for its autumn/winter campaign , alongside renowned models Jamie Bochert, Mariacarla Boscono, Julia Nobis and Peter Brant II.
Image from Givenchy's campaign to promote its Fall/Winter 2014 collection. Kendall Jenner appears on the left
Image from Givenchy's campaign to promote its Fall/Winter 2014 collection. Kendall Jenner appears on the left
Since then, she has continued to collaborate with major brands to promote their advertising campaigns. Over the years, she has been the face of multi-million dollar campaigns for various brands such as Esteé Lauder, Mango, H&M, Tommy Hilfiger, Alo, Calvin Klein, Gucci, Jacquemus, etc.
Just one year later, it was announced, through a major launch campaign, that the figure behind this tequila was none other than Kendall Jenner . The influencer's popularity catapulted the brand, which, in 2022, managed to sell more than 123,000 cases of 818 and, according to data estimated by Forbes magazine , generated sales worth 25 million dollars .
These impressive figures led her to be included in albania number data Forbes' "30 under 30" list , which highlights relevant women under 30 years of age.
A successful bet for brands
In 2014, she made her social debut by appearing at the Met Gala in New York and the Cannes Film Festival. That same year, she was chosen by Givenchy for its autumn/winter campaign , alongside renowned models Jamie Bochert, Mariacarla Boscono, Julia Nobis and Peter Brant II.
Image from Givenchy's campaign to promote its Fall/Winter 2014 collection. Kendall Jenner appears on the left
Image from Givenchy's campaign to promote its Fall/Winter 2014 collection. Kendall Jenner appears on the left
Since then, she has continued to collaborate with major brands to promote their advertising campaigns. Over the years, she has been the face of multi-million dollar campaigns for various brands such as Esteé Lauder, Mango, H&M, Tommy Hilfiger, Alo, Calvin Klein, Gucci, Jacquemus, etc.