10 ways to get free publicity for your business
Posted: Mon Jan 06, 2025 6:15 am
A good marketing strategy is essential for any company. It doesn't matter what you do or what size your business is. Good ideas help, but they are not enough to succeed. They need to be made known.
Here are 10 ways to get free advertising for your business.
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How to get free advertising?
There is no need to invest large amounts of money in advertising. The Internet is full of free resources to promote your product or service. All you need is to know them, a little time and, of course, be patient, since it may take time to start seeing results.
The following tools will allow us to get free advertising to promote our business.
1. Your business needs a website
To advertise your business online, you need to create a website. You may have a physical store and want to direct your customers there. But your potential customers will want to see a sample of your products before they come to your store and buy.
Make sure you generate enough security and trust so that your potential clients become real clients. You must earn their trust so that they do not see you as a complete stranger greece number data but as a friendly company with which invisible bonds of mutual trust are gradually created.
On the Internet you don't have the possibility to talk face to face with your customers, so you need a website to do it for you. Trust is not earned by displaying the products or services you sell, but rather it is earned little by little through different actions you can employ on your website:
Explain who you are and what the story of your business is.
Use testimonials from your satisfied customers.
Warranties you offer and return policy.
Demonstrations of your product or service.
Photos of your company and employees.
Contact page with a form, phone number and location.
2. Make sure you appear in search engines
Now you have a website, you have worked hard to get it up and running, but you still don't see any results. This is normal. You need to make it known, make sure it appears on the most important search engines: Google and Bing, mainly (Bing merged with Yahoo a few years ago, so everything you do on this search engine will also appear on Yahoo). We recommend that you start with Google , as it is the most used search engine in our country by far.
Both search engines have services where you can register your business location so that it appears in search results. Obviously, this is free. But it is not instantaneous, as these companies will want to verify that your business is real and will use various methods to do so: telephone confirmation, sending a code by regular mail, etc.
Google : To appear in Google results as a local business, you must register with Google My Business . It is a very simple procedure. You will only have to follow the steps indicated by the system and wait for the confirmation code that will be sent to you by regular mail.
Bing – It’s pretty similar. Go to Bing Places and follow the steps.
3. Register in the most famous directories
A good idea to promote a business is to register in business directories. There are many of them, but we recommend that you only do so in those that have a certain recognition. The reference website is Páginas Amarillas , but there are many more such as Vulka or 101 Empresas .
You can also use classified ad sites like Mil Anuncios to place free advertising.
4. Start blogging
A fundamental tool for your website should be a blog. Remember that a website is more or less static, it doesn't change much. But on a blog you can talk about whatever you want, you just have to relate it to your business, of course. Write interesting content for your clients on a regular basis and share it.
Here are 10 ways to get free advertising for your business.
The online ERP for small businesses
Simplify the management of your business with Holded, wherever and whenever you want.
Try it for free
How to get free advertising?
There is no need to invest large amounts of money in advertising. The Internet is full of free resources to promote your product or service. All you need is to know them, a little time and, of course, be patient, since it may take time to start seeing results.
The following tools will allow us to get free advertising to promote our business.
1. Your business needs a website
To advertise your business online, you need to create a website. You may have a physical store and want to direct your customers there. But your potential customers will want to see a sample of your products before they come to your store and buy.
Make sure you generate enough security and trust so that your potential clients become real clients. You must earn their trust so that they do not see you as a complete stranger greece number data but as a friendly company with which invisible bonds of mutual trust are gradually created.
On the Internet you don't have the possibility to talk face to face with your customers, so you need a website to do it for you. Trust is not earned by displaying the products or services you sell, but rather it is earned little by little through different actions you can employ on your website:
Explain who you are and what the story of your business is.
Use testimonials from your satisfied customers.
Warranties you offer and return policy.
Demonstrations of your product or service.
Photos of your company and employees.
Contact page with a form, phone number and location.
2. Make sure you appear in search engines
Now you have a website, you have worked hard to get it up and running, but you still don't see any results. This is normal. You need to make it known, make sure it appears on the most important search engines: Google and Bing, mainly (Bing merged with Yahoo a few years ago, so everything you do on this search engine will also appear on Yahoo). We recommend that you start with Google , as it is the most used search engine in our country by far.
Both search engines have services where you can register your business location so that it appears in search results. Obviously, this is free. But it is not instantaneous, as these companies will want to verify that your business is real and will use various methods to do so: telephone confirmation, sending a code by regular mail, etc.
Google : To appear in Google results as a local business, you must register with Google My Business . It is a very simple procedure. You will only have to follow the steps indicated by the system and wait for the confirmation code that will be sent to you by regular mail.
Bing – It’s pretty similar. Go to Bing Places and follow the steps.
3. Register in the most famous directories
A good idea to promote a business is to register in business directories. There are many of them, but we recommend that you only do so in those that have a certain recognition. The reference website is Páginas Amarillas , but there are many more such as Vulka or 101 Empresas .
You can also use classified ad sites like Mil Anuncios to place free advertising.
4. Start blogging
A fundamental tool for your website should be a blog. Remember that a website is more or less static, it doesn't change much. But on a blog you can talk about whatever you want, you just have to relate it to your business, of course. Write interesting content for your clients on a regular basis and share it.