1. What is my name?
Posted: Mon Jan 06, 2025 6:39 am
Does it relate to my product? Does my target audience identify with it? If the answer is no, you should consider changing it. Sometimes it can be a bit scary, but it is the best way to make people remember you and, consequently, get them to approach your brand and buy from you. Don't just focus on the name, also think about the logo and colors.
2. What do I represent?
Not only what you sell, but also your values ​​as a company, what added value you give to the products and/or services you offer. If you give a contradictory image, your clients may not know who you are or what you want to convey.
3. How do I want to be remembered?
This is the most important point. If they don't know you, they will judge you. In addition, your corporate identity must be consistent with the consumer's trust in you and end up buying your product.
Here's an example of excessive originality in a campaign, in which the corporate identity diluted the product and caused confusion . Do you know the MiXta brand? It's a beer with lime that macedonia phone data has been on the market since 2005. At first, its ads were very creative montages in which you could see a flying pig, a dolphin in the sea or a duck walking. The commercials and the corporate identity were based on a young audience, targeting them through the well-known "memes". So far, everything was fine: there was a market study, well-thought-out colours (green is reminiscent of lime) and advertising focused on the target audience.
However, one day, while talking to some friends, I asked: do you like Mixta's campaigns? They all answered yes, but only one of them was able to tell me that it was a beer. Others thought it was a soft drink and others could not even identify the product with the brand.
Conclusion: the brand image must be in line with your corporate identity and must reflect >> your values ​​+ your product + your target.
People choosing corporate identity elements
Basic aspects to renew your corporate identity
Once you have the answers to the above questions, you can begin to successfully renew your corporate identity:
2. What do I represent?
Not only what you sell, but also your values ​​as a company, what added value you give to the products and/or services you offer. If you give a contradictory image, your clients may not know who you are or what you want to convey.
3. How do I want to be remembered?
This is the most important point. If they don't know you, they will judge you. In addition, your corporate identity must be consistent with the consumer's trust in you and end up buying your product.
Here's an example of excessive originality in a campaign, in which the corporate identity diluted the product and caused confusion . Do you know the MiXta brand? It's a beer with lime that macedonia phone data has been on the market since 2005. At first, its ads were very creative montages in which you could see a flying pig, a dolphin in the sea or a duck walking. The commercials and the corporate identity were based on a young audience, targeting them through the well-known "memes". So far, everything was fine: there was a market study, well-thought-out colours (green is reminiscent of lime) and advertising focused on the target audience.
However, one day, while talking to some friends, I asked: do you like Mixta's campaigns? They all answered yes, but only one of them was able to tell me that it was a beer. Others thought it was a soft drink and others could not even identify the product with the brand.
Conclusion: the brand image must be in line with your corporate identity and must reflect >> your values ​​+ your product + your target.
People choosing corporate identity elements
Basic aspects to renew your corporate identity
Once you have the answers to the above questions, you can begin to successfully renew your corporate identity: