Eva Soriano's anecdote that will help you build customer loyalty in your business
Posted: Mon Jan 06, 2025 6:53 am
By Astrid Ruiz
Marketing4eCommerce Editor
ANDVa Soriano, comedian and presenter of the program Cuerpos Especiales, shared in a very funny interview on the podcast «La Pija y La Quinqui» how the training, purchasing and loyalty processes work in a luxury store in Madrid and how she ended up purchasing several items, even though she claimed she was going «just to look».
Although Soriano tells this anecdote in a very funny way, between laughs we can find valuable lessons to develop a successful loyalty and upselling strategy.
If you want to see the full anecdote, we leave you the video.
https://twitter.com/jlantunez/status/17 ... 2144709769
Loyalty and upselling lessons from Eva Soriano
The first thing that stands out in Eva's story is the azerbaijan number data specialized attention she received from the moment she entered the store. She was offered coffee, water or some other drink, and the saleswoman introduced herself by her name, Cecilia, gestures that aim to make the customer feel comfortable and confident.
After Cecilia showed him some shoes and told him that “ this pair of shoes is worn by La Rosalía ,” the store manager himself left his office and introduced himself to Eva to greet her, since he knew that it was her first time visiting the store. Although this may seem silly, it shows that the store, in addition to knowing its customers, has an identification system that allows it to know who visits the store and how many times.
After the presentation, the director asks the comedian to go up to the next floor to give her a gift, an experience that allows her to meet the designer of the new collection, as well as the story and inspiration that led her to develop the whole concept of Japanese simplicity through beautiful tulips. Which brings us to the third lesson: beyond selling, letting the customer know the story behind the brand and the products allows them to appreciate them more and connect with them, causing them to want to come back in the future.
Marketing4eCommerce Editor
ANDVa Soriano, comedian and presenter of the program Cuerpos Especiales, shared in a very funny interview on the podcast «La Pija y La Quinqui» how the training, purchasing and loyalty processes work in a luxury store in Madrid and how she ended up purchasing several items, even though she claimed she was going «just to look».
Although Soriano tells this anecdote in a very funny way, between laughs we can find valuable lessons to develop a successful loyalty and upselling strategy.
If you want to see the full anecdote, we leave you the video.
https://twitter.com/jlantunez/status/17 ... 2144709769
Loyalty and upselling lessons from Eva Soriano
The first thing that stands out in Eva's story is the azerbaijan number data specialized attention she received from the moment she entered the store. She was offered coffee, water or some other drink, and the saleswoman introduced herself by her name, Cecilia, gestures that aim to make the customer feel comfortable and confident.
After Cecilia showed him some shoes and told him that “ this pair of shoes is worn by La Rosalía ,” the store manager himself left his office and introduced himself to Eva to greet her, since he knew that it was her first time visiting the store. Although this may seem silly, it shows that the store, in addition to knowing its customers, has an identification system that allows it to know who visits the store and how many times.
After the presentation, the director asks the comedian to go up to the next floor to give her a gift, an experience that allows her to meet the designer of the new collection, as well as the story and inspiration that led her to develop the whole concept of Japanese simplicity through beautiful tulips. Which brings us to the third lesson: beyond selling, letting the customer know the story behind the brand and the products allows them to appreciate them more and connect with them, causing them to want to come back in the future.