Healthcare Marketing in the Digital Era
Posted: Mon Jan 06, 2025 6:57 am
Bilibili Marketing The best strategies for marketing on Bilibili include: Content marketing (freemium content!) Interactive live streams Product reviews and tutorials Influencer collaborations Remember to tell a story that’s entertaining or educational.Adding value to your audience is key. This could be exclusive behind-the-scenes content, tutorials, or product demos israel whatsapp resource and reviews. Summary: Key Strategies on Bilibili Get verified or premium accounts Share valuable/exclusive video content Get your community engaged (reviews, events, contests) Monetize with freemium content or in-video direct sales So, what does Bilibili look like exactly? Example: Starbucks on Bilibili Starbucks on Bilibili Although Starbucks has a verified Bilibili account with a little over 2,000 followers, there isn’t a lot of content posted there.
They appear to post English videos there with Chinese subtitles, as well as a few Chinese videos telling the story of their coffee beans. Interestingly, Starbucks doesn’t have their own custom banner for the channel, so one can’t help but wonder about the intention behind this. Perhaps they haven’t noticed that short vertical videos can do well there as well.One approach might be to start by reposting successful Douyin content to Bilibili.
Now, let’s analyze Douyin, the Chinese version of TikTok. As the original and Chinese version of TikTok (both created by the same company), Douyin has become the leading short video app in China. 750 million monthly active users value Douyin for its entertainment value. The app’s algorithm makes it irresistible for users to “scan”. Most short videos and memes on Douyin are 60 seconds or less in length (15 seconds - 3 minutes is possible; 10 minutes for verified users).
They appear to post English videos there with Chinese subtitles, as well as a few Chinese videos telling the story of their coffee beans. Interestingly, Starbucks doesn’t have their own custom banner for the channel, so one can’t help but wonder about the intention behind this. Perhaps they haven’t noticed that short vertical videos can do well there as well.One approach might be to start by reposting successful Douyin content to Bilibili.
Now, let’s analyze Douyin, the Chinese version of TikTok. As the original and Chinese version of TikTok (both created by the same company), Douyin has become the leading short video app in China. 750 million monthly active users value Douyin for its entertainment value. The app’s algorithm makes it irresistible for users to “scan”. Most short videos and memes on Douyin are 60 seconds or less in length (15 seconds - 3 minutes is possible; 10 minutes for verified users).