Ecommerce in Spain: What do consumers buy?

[jrineakter]

74% of Spanish Internet users buy online. More than 16 million people . And shopping online has become a consumer habit in Spanish society. If we continue with the figures, last year the average online shopping basket exceeded 200 euros. These figures only confirm the upward trend in e-commerce. But what are our shopping habits? What is the profile of the online buyer? What do we spend the most money on? Below we will answer these and other questions.

E-commerce in Spain
According to the data analysed in the study on e-commerce in Spain by IAB Spain , prepared in May 2016, the figures are as follows:

The working population in Spain was around 28 million.
Of these, 22 million were Internet users .
Of these, 16 million were already frequent online shoppers .
And it is expected that, before reaching 2018, the number of online buyers in Spain will exceed 20 million.

What is an online shopper like?
The online consumer profile does not differentiate between genders, as it is split 50% between men and women . They have university studies (65%), the majority of buyers are between 31 and 44 years old (42%) and almost all use a social network (98%) and a messaging app (77%) .

online-buyer-profile-2016

What do Internet users buy?
The tourism, culture and iran number data electronics sectors are those that accumulate the highest amounts.

On tourism (travel and accommodation) we spend more than 500 euros on average.
Leisure and culture cost around 430 euros.3. Outsource debt collection management
We could consider factoring as an external service to carry out debt collection procedures. This means that the company does not have to allocate any resources to this type of operation. And, therefore, it can devote all its efforts to producing and selling.

4. Financial and commercial advice
In cases of non-recourse factoring, the entity, before accepting us as a client, and before accepting the assignment of invoices, will carry out an exhaustive study of us and our client portfolio. This will serve as financial advice (they tell us where we are doing wrong and we can use it to improve) and commercial advice (when choosing our clients and not accepting those who are in default).

Disadvantages of factoring
1. High financial cost
Factoring companies usually charge a commission for each transaction depending on the credit, which can be 2 to 3% of the total. In addition, they charge you interest depending on the maturity period , if you pay off the credits in advance, and a commission for service costs. They may also charge you an insurance cost and even study fees , but all of this must be negotiated with each entity individually.
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Although the data depends a lot on the source. In fact, some studies talk about 600€ per year on average for each online buyer. And even 75€/month, which means an annual average of 900€.

Online purchase frequency
Perhaps this aggregated data does not mean much, since we can assume that these are seasonal purchases. Nothing could be further from the truth.

If we take into account the recurrence , all the reports say that the average Spanish online buyer buys every month. In fact, they make 2.4 online purchases per month with an average expenditure of 75 euros per purchase . A fact that shows us the maturity that e-commerce is acquiring in Spain.