At this point, everyone will

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Understand that whoever can put the product selling points and the customer buying points in the same scene and make the two produce a chemical reaction will have a big hit product. 4. How to evaluate the level of product selling points In the above picture , we divide the product selling points into five major selling points. The underlying logic of this grading method is five highs: The top selling points have a high repurchase rate. The shoulder selling point has a high conversion rate. The waist selling point is high attention, The industry's selling points are highly homogeneous.


The loss rate of non-sense selling points is high. Among them: industry selling points and unconscious selling points have been introduced before. For the top selling points, we have five judgment points: customer decision-making criteria, value chain leader, traffic entrance, trend leadership, and high repurchase rate; For the shoulder selling point, we have phone database five judgment points: category innovation, circle locking, emotional resonance, product logic, and high conversion rate; For mid-range selling points, we have four judgment points: reasons for purchase, self-consistent logic, certain novelty, product mechanism, and high attention. Obviously, the head selling point and part of the shoulder selling points may have the quality of super selling points. 5. Super selling points and global transactions Here we need to mention three concepts: products.





, products, brands. Products and commodities are two completely different dimensions. Products are based on functions, commodities are based on needs Products are for experience, commodities are for trading Products solve problems, and commodities are equal exchange. Not only must the product power be strong, but the merchandise power must also be strong, so that sales performance can be better. So what is the relationship between products and brands ? Three more sentences are needed to make it more complete: Commodities are based on needs, brands are based on emotions Commodities are for trading, brands are for connecting Goods are exchanged at equal value , while brands are exchanged at a premium Products, commodities, and brands can all have super selling points.