Keyword Research

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The first step is to create buyer personas that can give you a guideline for the actions to take. The buyer persona is the ideal customer, who can also be more than one, and his profile is given by in-depth market research. Knowing the target audience is essential to communicate in the right way. In fact, the buyer persona is provided to the various departments of the company to make informed decisions.

Furthermore, it is essential to understand what the buyer persona's problems are. Only in this way will it be possible to understand their needs and propose a solution.

The keyword research you will have to do will be focused on your azerbaijan telegram buyer personas. In fact, the keywords identified will have to reach the personas and respond to their needs. Each phase of the sales funnel will have to have its own keywords. My advice is not to focus exclusively on “commercial” keywords, but to also work well on the informational ones. What are the search queries that users use in the various phases of the sales funnel? This is the question to find an answer to. But it is not the only one. You can ask yourself what the problems of your buyer personas are, how your company – with your products and services – could provide a solution. Once you have done this, you can group the keywords by intent.