Which is right for your business - WhatsApp Business App or WhatsApp Business Platform

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The WhatsApp Business app is built for micro-businesses that don’t have too much messaging volume and don’t need complex features such as a team inbox, automation, bots, or integrations.

Although WhatsApp now supports up to 4 devices linked to the same WhatsApp Business app, only one phone can be linked at any given time. The remaining devices cannot be mobile phones. It’s not practical for more than 1 person to use at a time. If you’re running, say, an eCommerce business, and you’re planning to have a big sale, you’ll need to make sure you’ll be able to support the influx of messages that come your way and consider whether the WhatsApp Business app will meet those needs.

You’ll want to use WhatsApp Business app if:

WhatsApp is your primary customer communication channel
You are a 1 person team, or only 1 person on your team will manage all customer communications
You want an app that is free to use
You want simple automated welcome and out-of-office replies
You want to be able to send one-off bulk messages to some of your contacts (A maximum of 256 contacts)
You want the option to call your customers over WhatsApp
You don’t need to connect it to any other software, such as your CRM or your Shopify, eCommerce store
You don’t need to use it on more than one phone at a time
You don’t need team notifications
You don’t need team collaboration features (private notes, assignments, etc.)
You don’t need complex automation or bots
The WhatsApp Business API is built to support growing teams. If you’re a macedonia whatsapp phone number team of more than one person, you may want to consider switching from the business app to the API. More importantly, if you have a high messaging volume, or if you need automation, integrations, and a way to work together as a team in selling, providing support to your customers, and marketing — the WhatsApp Business Platform is for you.

At the very least, be aware that there will be a point in your business journey when the WhatsApp Business mobile app is no longer enough. This point differs from business to business, and from team to team. It may be the case that a 1 person team will opt for the WhatsApp Business API due to the nature of their business processes or workflows, or that a 4 person team will find that the mobile app serves them just fine.

Choosing between the app and API - A checklist
Here’s a checklist to help you decide. WhatsApp Business API is a good fit for you if:

WhatsApp is your primary customer communication channel
You are a growing team (more than 1 person, up to 100 or more)
You are willing to pay for WhatsApp
You don’t need to make WhatsApp voice or video calls
You want automation, from simple messages to full-scale bots
You want to send bulk marketing or promotional messages
You want to automatically embed WhatsApp into your existing workflows (e.g. Sending order confirmation messages)
You want to connect it to other software you use, such as your CRM, Shopify or eCommerce store, or Zapier
You want to access your chats from an unlimited number of devices, both desktop and mobile
You need team collaboration features (private notes, assignments, notifications, etc.)
You want visibility of your team’s WhatsApp chats with customers