Through Twitter Analytics , in addition to these values, information db center.uk on interests is also provided. This data is very interesting both for knowing your audience but also for understanding the most suitable Tone of voice, that is, the communication to adopt in your content and which topics are most interesting to your audience. An increase in likes and followers is a data to analyze to understand which content was liked so much as to generate this increase.
twitter analytics
Engagement
When we talk about engagement on social media we talk about likes, comments, shares and saves (and this is true for all social media). Engagement is undoubtedly one of the most valuable social metrics for the correct measurement of lead generation because it allows you to see how your audience reacts to your content.
In other words, these values indicate the level of involvement of our audience, that is, their interaction with our content. This data allows us to understand whether our audience is liking our content or not.
The engagement rate is obtained with the following formulation:
[(Likes + Comments + Shares/Retweets)/Total Followers] x 100
Example: if we have 20 reactions (likes, hearts, etc...) + 4 comments + 5 shares/1200 people reached X 10029/1200 X 100= 2.4%
The Instagram algorithm takes into great consideration the value of engagement because if a content creates a high level of engagement among its audience, it means that it is quality content and therefore the platform will make sure to show it to as many users as possible.
The higher your engagement rate, the more your audience appreciates your content.