Advertigo Foundation
Posted: Tue Jan 07, 2025 5:28 am
After finishing high school, the Spotify creator abandoned his entrepreneurial side and enrolled at the Royal Institute of Technology in Stockholm to study engineering. However, after a few weeks he became bored and dropped out. He worked at various technology companies, such as an eCommerce website called Tradera - later bought by eBay - and the advertising agency TradeDoubler. There he met the company's co-founder, Martin Lorentzon , with whom he forged a close relationship that would end up being key to Spotify's future financing.
At the age of 23 , Ek founded his own online marketing azerbaijan number data company, Advertigo, which he soon sold to TradeDoubler for $1.25 million. With that money, the young prodigy found a flat in the capital, bought a red Ferrari, and abandoned entrepreneurship to devote himself to the nightlife.
However, Daniel's happiness was short-lived because the life of partying bored and distressed him in equal measure. " I realized that the people I was hanging out with were using me, they weren't really my friends," he later admitted in an interview he gave to the New York Times in 2014.
Then, in 2006, inspiration struck: if music and technology made him happy, he needed to find a project that combined both and could become a profitable venture in the long term. That's how the idea of creating an online music platform that was royalty-free was born in his mind. To do that, he needed funding, and that's when his old workmate, Martin Lorentzon, came into the picture.
At the age of 23 , Ek founded his own online marketing azerbaijan number data company, Advertigo, which he soon sold to TradeDoubler for $1.25 million. With that money, the young prodigy found a flat in the capital, bought a red Ferrari, and abandoned entrepreneurship to devote himself to the nightlife.
However, Daniel's happiness was short-lived because the life of partying bored and distressed him in equal measure. " I realized that the people I was hanging out with were using me, they weren't really my friends," he later admitted in an interview he gave to the New York Times in 2014.
Then, in 2006, inspiration struck: if music and technology made him happy, he needed to find a project that combined both and could become a profitable venture in the long term. That's how the idea of creating an online music platform that was royalty-free was born in his mind. To do that, he needed funding, and that's when his old workmate, Martin Lorentzon, came into the picture.