How often do you make online purchases?

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We shop approximately once a month. 57% of consumers do so regularly and spend an average of 51 euros on purchases.

If we compare them with the average data of other e-commerce sites, they are considerably lower than the latter. In an e-commerce site we spend an average of 80 euros and we buy an average of 3 times a month.

In this way we can differentiate 3 types of consumer:

Consumer A is the one who buys most frequently, that is, intensively 1 or 2 times a month.
Consumer B , one who does it on a recurring basis, once a month or every 2 months.
Consumer C , who buys occasionally.
64% of online consumers buy from an e-commerce site.

Marketplace event showing consumption frequency

So, what is the difference between finland phone data a Marketplace and an ecommerce?
The main difference is that an e-commerce site is sold by a single brand or company, while a Marketplace contains a variety of different brands, as if it were a virtual shopping centre with many stores. Each of them sells independently.

Some examples of Marketplace are:

Amazon Marketplace
Ebay
Alibaba Marketplace
The English Court


If you are not convinced by the options for selling products on Marketiplaces, you can create your own virtual store. In this same blog we will give you the keys to be able to carry it out successfully: Prestashop vs WooCommerce.