This digital marketing strategy allows you to personalize ad content to suit individual user needs and preferences. This creates a more relevant and engaging experience, increasing the likelihood of conversion.
Example : Knowing that the user has explored several product pages, the brand can keep her informed about new arrivals and collections through periodic emails. The aim of this personalized communication action is to keep her up to date with the brand's latest trends and news.
Benefits of remarketing
As we can see, this type of strategy brings interesting belize number data benefits in its application. Among them, we can highlight the following:
Increase conversion rates
Remarketing, by targeting an audience that has already shown interest, has a significantly higher conversion rate compared to other marketing strategies. For this reason alone, it is important to take it into account. Users are closer to making a purchasing decision and it represents an opportunity, as it can translate into a higher return on investment (ROI) .
Reduce cart abandonment
In e-commerce, shopping cart abandonment is a common problem, which also produces various situations that we must analyze in order to optimize the entire process. Remarketing helps to address this phenomenon by reminding users of the products they have left in their cart, providing a persuasive reminder to complete the purchase.