In December 2022, Musk posted a poll on his social network asking whether he should step down as CEO of Twitter or not. The result was clear: yes.
The tech mogul took two days to respond, tweeting: “ I will resign as CEO as soon as I find someone dumb enough to take the job! After that, I will stick to running the software and server teams . ”
Months later, in May 2023, Linda Yaccarino was announced as the new CEO of Twitter , who officially took office weeks later. " I'm excited to welcome Linda Yaccarino as the new CEO of Twitter! Linda Yaccarino will primarily focus on business operations, while I focus on product design and new technologies. I look forward to working with Linda to transform this platform into X, the everything app ," Musk said.
Yaccarino has extensive experience in the world of advertising bosnia and herzegovina number data and marketing, most recently serving as president of advertising sales and partnerships at NBC Universal. A profile chosen precisely to rebuild the social network's advertising business .
Twitter becomes X
On July 23, 2023, Twitter metamorphosed into X. The famous network not only changed its name, but also its appearance. X adopted the color black and said goodbye forever to the iconic little blue bird, as well as to retweets (now repost) and the term tweet (now publish/post).
A change that, although announced with blind enthusiasm by Musk, Yaccarino and other social network leaders, did not receive a warm welcome from users . Something that, half a year later, is still not fully accepted since many of us continue to refer to the platform as Twitter, not as X.