Brand Observation Image Jake Doggett

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Brand Observation Image Jake Doggett has been living and traveling in his van for over three months now. In his Reels (which average 85,000 engagements, according to Brandwatch Influence), Jake often discusses the technical issues he encounters in his van, shares solutions, and asks followers for advice. Jake also talked about campsite building projects and provided a list of gear and product recommendations, linking to specific items and brands in his Instagram profile.



Sharing in-depth knowledge with your followers is a kuwait whatsapp way to prove yourself as a knowledgeable brand – just like Jack. What can travel brands learn from this? Niche content creators, like those living the van life, attract large audiences of like-minded, highly engaged consumers. Their conversations often include real-life brand testing and personal recommendations, making their platforms an ideal space for authentic marketing built on consumer trust.



By partnering with influencers like Laura Capel and Jake Doggett, travel brands can have authentic conversations and build deeper connections with highly engaged audiences. Travel influencers step up their travel tips game We dug into one of the most used hashtags in influencer posts on Instagram, #traveltips, and identified several popular topics in the conversation. These included budget airlines, public transportation tips, SIM cards, clothing, coffee shops, comfort tips for long-haul flights, and must-have items for every trip.