How to set up targeting effectively

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So, we figured out what targeting is and analyzed the approximate mechanics of its operation. The rules for setting up targeting largely depend on the platform where you launch advertising.

Effective customization is impossible without developing an action plan and a proper dominican republic telegram marketing strategy. In targeting, it includes three key parts:

Segmentation of target audience;
Targeting;
Positioning.
Audience segmentation
There is a reason why target audience segmentation is in the first place. It is a key concept in targeting, perhaps the most important stage. All potential clients are divided into groups according to certain similar parameters. The trick is that your target clients differ not only in demographics or income level, but also in more specific features. For example, the chain of events that led them to the idea of ​​​​purchasing at a particular moment in time.

You should understand that each segment requires its own ad type, and sometimes several creatives. Sometimes it is necessary to test more than one hypothesis.

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Targeting
Once your audience is segmented and their needs are identified, you can create ad creatives. Information about each segment will help you understand how much budget to allocate to each group. Directly after segmentation comes targeting, the process of determining the profitability of each audience segment.

At this stage, marketing schemes are developed that show which groups make more purchases or target actions. Such visibility helps to see who buys and by how much.

For example, the tourism business often underestimates the purchasing power of young people. However, in the tourism industry, young people have higher checks than married couples from 45 to 60 years old, since they travel more often. Therefore, it is necessary to more actively promote tours for newlyweds and active solo travelers.