Social selling: the guide to selling
Posted: Wed Jan 15, 2025 5:29 am
If you are looking to sell more (and better!), then the ideal solution can be summed up in two words: social selling. This form of social marketing (or social media marketing) is a powerful lever for developing a relationship of trust with your prospects and attracting new B2B customers. It is also considered that 78% of companies that use social selling sell more than others (source: LinkedIn, 2022). And it is likely that your competitors are already using this type of “social selling”. So, if you too want to improve your sales performance… Then you are in the right place.
On the program of this social selling guide: What is social selling? 1.1. Definition of social selling Social selling is a powerful marketing strategy that uses social media to attract prospects and convert them into customers. This “virtual selling” tool allows companies to achieve their sales goals without resorting to abusive cold calling methods, such as cold calling (in fact, only 1 to 2% of cold calls actually convert, according to LeapJob). While social selling users are 51% more likely to reach their sales quotas.
Thanks to this technique (source: LinkedIn, 2022). To put it simply, this method is a process that allows you to sell on social networks , by promoting the search for key profiles, the creation of quality content, personalized interaction... And this, from the accounts (mainly LinkedIn) of salespeople. To speed up the sales cycle, it is not uncommon to extend the liechtenstein number use of social selling to the managers or marketers of a company: at Plezi, we tested the experience… And we share our feedback with you at the end of the article 1.2 Social selling, or simple advertising 2.0? Now you know what social selling is. Now here’s what it’s not: sanitized, automated, personality-free advertising. Social selling is not the same as mass prospecting, which is actually driving B2B buyers away today. Prospects now want to be autonomous: 65 to 90% of them prefer to consume information online, at their own pace, before making an informed purchasing decision.
According to Forrester. And this is where social selling is relevant: this sales technique allows you to offer educational and informative content to future customers , accessible on the news feed of their favorite B2B social network. These posts are not top-down advertising. On the contrary, they naturally create interaction between the company and its target. And to facilitate this commitment, it is necessary to embark your sales team as early as possible, on board the social selling ship. Even if the marketers on your team remain in charge of the content to be created, who better than a salesperson as captain, to identify and deliver the right messages that will hit the target right in the heart… Without having to take out the oars?
On the program of this social selling guide: What is social selling? 1.1. Definition of social selling Social selling is a powerful marketing strategy that uses social media to attract prospects and convert them into customers. This “virtual selling” tool allows companies to achieve their sales goals without resorting to abusive cold calling methods, such as cold calling (in fact, only 1 to 2% of cold calls actually convert, according to LeapJob). While social selling users are 51% more likely to reach their sales quotas.
Thanks to this technique (source: LinkedIn, 2022). To put it simply, this method is a process that allows you to sell on social networks , by promoting the search for key profiles, the creation of quality content, personalized interaction... And this, from the accounts (mainly LinkedIn) of salespeople. To speed up the sales cycle, it is not uncommon to extend the liechtenstein number use of social selling to the managers or marketers of a company: at Plezi, we tested the experience… And we share our feedback with you at the end of the article 1.2 Social selling, or simple advertising 2.0? Now you know what social selling is. Now here’s what it’s not: sanitized, automated, personality-free advertising. Social selling is not the same as mass prospecting, which is actually driving B2B buyers away today. Prospects now want to be autonomous: 65 to 90% of them prefer to consume information online, at their own pace, before making an informed purchasing decision.
According to Forrester. And this is where social selling is relevant: this sales technique allows you to offer educational and informative content to future customers , accessible on the news feed of their favorite B2B social network. These posts are not top-down advertising. On the contrary, they naturally create interaction between the company and its target. And to facilitate this commitment, it is necessary to embark your sales team as early as possible, on board the social selling ship. Even if the marketers on your team remain in charge of the content to be created, who better than a salesperson as captain, to identify and deliver the right messages that will hit the target right in the heart… Without having to take out the oars?