Nowadays, it is essential to focus content on keywords, although many people still use keywords with the sole focus of defining their niche and getting visits without focusing on whether or not they will be able to generate links.
However, with the right approach and strategy, it is possible to use keywords that, in addition to attracting users, also ensure the backlinks or links necessary to be a reliable reference in your sector while improving your web positioning.
1. Focus on what bloggers, journalists and influencers are looking for
Web authority is a key ingredient for content that ranks high andorra email list 24290 contact leads on Google. A great way to achieve this goal is to get our articles linked by relevant bloggers, specialized journalists and influencers in our niche.
That is to say, we must ensure that our content is taken as a source of information for the articles of these personalities who enjoy immense web traffic, a good rate of interactions on social networks and publish on websites with great authority.
If we get links from their websites, we will immediately reach a new audience of readers who are equally interested in mentioning us, linking to us or sharing our content with their friends and our SEO will get a boost. The multiplier effect of this tactic is fascinating.
Identify the information sources of elite authors
You need to identify what searches influencers are doing to stay informed and stay one step ahead of the rest.
Just like you, they start their research by typing a long-tail keyword into Google, so your first task is to figure out the keyword combinations these authors are going to use. Then, you need to create useful, comprehensive, and original content around these keywords.
To do all of the above, you need to find out who the references in your niche and the references in other similar sectors are. Determine their topics, types of content, and of course, which sources they link to or cite.
Are there more external links to statistical reports or is the balance tilted towards in-depth articles? This data will shed light on the previous searches of the referring authors.