The campaign brought to the table
Posted: Sat Jan 18, 2025 5:06 am
Let’s see the lessons left by McDonald’s during this first week of the World Cup, regarding how to get in touch with the world.
Global Camping: Wanna go to McDonald’s?
During the first week of FIFA’s World Cup 2022, McDonald’s launched a new campaign that got the media and marketers talkin.
Wanna Go To McDonald’s?
McDonald’s campaign happens to be a multilingual and multicultural message for world integration. It is not only the famous characters that appear in the global pieces, such as the actor Jason Sudeikis, TikToker Khaby Lame, K-pop sensation ITZY and Twitch streamer Edwin Castro, that makes this campaign interesting and different.
What makes this campaign so current and joyful, are the 10 languages Cameroon whatsapp Material and 4 dialects in which the campaign has been developed.
The purpose of the campaign was to launch a solid communication message to unify the soccer interests of more than 75 markets in the world at the same time (Thinking global), but considering cultural differences, languages and particular activations following the market interests (Acting local).
the real feeling of people by seeing their countries represented in the world, reminding them that no matter the results of the match, the most important thing is the support we can give to each other. And even better, having this positive support by celebrating the participation of cultures in sport, by eating at McDonald’s.
The main global announcement was launched on social media at the beginning of the World Cup 2022 Celebration. The additional versions, in parallel, were launched in their specific markets, and counted on regional celebrities and particular activations for local markets.
Has your country been experiencing local McDonald’s actions during World Cup 2022?
Global Camping: Wanna go to McDonald’s?
During the first week of FIFA’s World Cup 2022, McDonald’s launched a new campaign that got the media and marketers talkin.
Wanna Go To McDonald’s?
McDonald’s campaign happens to be a multilingual and multicultural message for world integration. It is not only the famous characters that appear in the global pieces, such as the actor Jason Sudeikis, TikToker Khaby Lame, K-pop sensation ITZY and Twitch streamer Edwin Castro, that makes this campaign interesting and different.
What makes this campaign so current and joyful, are the 10 languages Cameroon whatsapp Material and 4 dialects in which the campaign has been developed.
The purpose of the campaign was to launch a solid communication message to unify the soccer interests of more than 75 markets in the world at the same time (Thinking global), but considering cultural differences, languages and particular activations following the market interests (Acting local).
the real feeling of people by seeing their countries represented in the world, reminding them that no matter the results of the match, the most important thing is the support we can give to each other. And even better, having this positive support by celebrating the participation of cultures in sport, by eating at McDonald’s.
The main global announcement was launched on social media at the beginning of the World Cup 2022 Celebration. The additional versions, in parallel, were launched in their specific markets, and counted on regional celebrities and particular activations for local markets.
Has your country been experiencing local McDonald’s actions during World Cup 2022?