Focus on new customers
Posted: Sat Jan 18, 2025 5:09 am
With Performance Max, you can use the New Customer Acquisition goal . In fact, this goal allows you to optimize your conversions for new customers.
In translation, this means optimizing the campaign to bid higher or more exclusively to new customers only.
It has exclusive data on the Insights page
On this platform page, you can find suggestions to albania phone number resource improve your Performance Max campaigns with the help of some resources, such as:
Consumer Interest: This tool analyzes your customers’ search terms that have generated ads in the last 56 days. The report then groups these terms into categories so you can understand the performance metrics for each one.
Asset Insights : Shows you a comparison of the performance of text, images, and videos in your ads. This way, you can discover which assets your customers are engaging with the most and receive suggestions on how to improve results;
Diagnostic Insights : Shows setup issues in your Performance Max campaign and the path to fix them. Since these are insights , not all suggestions shown here are mandatory. Depending on the insight , it's up to the advertiser to decide what to change.
Has tools for A/B testing
With these experimentation tools you can create A/B tests to understand the incremental impact of Performance Max on your business.
After that, just monitor the results and apply what worked to your account.
Uses periodic adjustments
Periodic adjustments are used to alert Smart Bidding to major changes in your campaign conversion rates for a future event. This gives Smart Bidding more accurate information about how your ads are performing at specific times.
These settings are only available for some campaigns, including Performance Max campaigns.
What are the disadvantages of these campaigns?
As not everything is perfect, it is important to know the limitations of Performance Max campaigns.
In translation, this means optimizing the campaign to bid higher or more exclusively to new customers only.
It has exclusive data on the Insights page
On this platform page, you can find suggestions to albania phone number resource improve your Performance Max campaigns with the help of some resources, such as:
Consumer Interest: This tool analyzes your customers’ search terms that have generated ads in the last 56 days. The report then groups these terms into categories so you can understand the performance metrics for each one.
Asset Insights : Shows you a comparison of the performance of text, images, and videos in your ads. This way, you can discover which assets your customers are engaging with the most and receive suggestions on how to improve results;
Diagnostic Insights : Shows setup issues in your Performance Max campaign and the path to fix them. Since these are insights , not all suggestions shown here are mandatory. Depending on the insight , it's up to the advertiser to decide what to change.
Has tools for A/B testing
With these experimentation tools you can create A/B tests to understand the incremental impact of Performance Max on your business.
After that, just monitor the results and apply what worked to your account.
Uses periodic adjustments
Periodic adjustments are used to alert Smart Bidding to major changes in your campaign conversion rates for a future event. This gives Smart Bidding more accurate information about how your ads are performing at specific times.
These settings are only available for some campaigns, including Performance Max campaigns.
What are the disadvantages of these campaigns?
As not everything is perfect, it is important to know the limitations of Performance Max campaigns.