How to Imitate Dunkin's Strategy
Posted: Sat Jan 18, 2025 5:37 am
To create the campaign, Airbnb took real videos and photographs of guests and put them in a video to create the “sense of nostalgia” we feel when we travel.
Over 3 million people have engaged, created content, or talked about the campaign. Just one of its videos has over 3.5 million views.
How to Imitate Airbnb's Strategy
Airbnb is inherently an international brand. Even if you identify as a more local brand, there are ways to globalize your efforts.
First, bring the focus to different customers in different regions when you create a testimonial or case study. You can also ask your international customers to contribute a photo or video of your product in use and feature that in your social media content.
3. Dunkin’
global marketing example, dunkin
Source
National Donut Day happens every year in June. While we get our hands dirty with a Boston creme (or two) here in the States, Dunkin' China serves up a fresh batch of dry pork and seaweed donuts.
With over 3,200 stores in 36 countries outside belarus phone number material of the U.S., Dunkin' has evolved its menu to satisfy the sweet tooth of its global customers.
From Korea‘s Grapefruit Coolatta to Lebanon’s Mango Chocolate Donut to Russia‘s Dunclairs, it’s clear that Dunkin' isn't afraid to celebrate cultural differences to strengthen its international presence.
If you run a restaurant business, Dunkin’s strategy should draw plenty of inspiration.
Over 3 million people have engaged, created content, or talked about the campaign. Just one of its videos has over 3.5 million views.
How to Imitate Airbnb's Strategy
Airbnb is inherently an international brand. Even if you identify as a more local brand, there are ways to globalize your efforts.
First, bring the focus to different customers in different regions when you create a testimonial or case study. You can also ask your international customers to contribute a photo or video of your product in use and feature that in your social media content.
3. Dunkin’
global marketing example, dunkin
Source
National Donut Day happens every year in June. While we get our hands dirty with a Boston creme (or two) here in the States, Dunkin' China serves up a fresh batch of dry pork and seaweed donuts.
With over 3,200 stores in 36 countries outside belarus phone number material of the U.S., Dunkin' has evolved its menu to satisfy the sweet tooth of its global customers.
From Korea‘s Grapefruit Coolatta to Lebanon’s Mango Chocolate Donut to Russia‘s Dunclairs, it’s clear that Dunkin' isn't afraid to celebrate cultural differences to strengthen its international presence.
If you run a restaurant business, Dunkin’s strategy should draw plenty of inspiration.